Conditional Logic Forms

Build forms that adapt to each respondent. Show or hide questions, sections, and content based on how people answer — then route them to different outcomes. No code required.

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Paperform is a conditional logic form builder that lets you show or hide questions, sections, and content based on respondent answers. You can create branching question paths, trigger different success pages, send conditional automated emails, apply dynamic pricing rules, and route submissions to different workflows — all without writing any code. Define "if/then" rules using a visual editor, and publish smart forms that feel personal to every respondent.

Build your first conditional logic form in minutes

Sign up free
1

Sign up free

Create your Paperform account — no credit card needed to start.

Choose a template
2

Choose a template

Browse [30,000+ form templates](https://paperform.co/templates/) or start from scratch. Filter by use case to find the right starting point.

Set your logic rules
3

Set your logic rules

Use the visual rule editor to define "if/then" conditions. Show or hide questions, sections, and content based on any answer.

Share and collect
4

Share and collect

Publish your form, embed it on your site, or share a link. Every respondent gets a personalized experience.

Everything you need to build smart, adaptive forms

Conditional logic rules in Paperform

Show or hide questions based on any answer

Use Paperform's visual logic editor to define "if/then" rules without writing a single line of code. Show or hide individual questions, entire sections, or blocks of content based on what a respondent selects, types, or calculates. Combine multiple conditions with "and/or" logic for more complex branching. Every rule triggers in real time as your respondent moves through the form.

Personalized question paths in Paperform

Personalized question paths for every respondent

Route different respondents through different question sequences based on who they are or what they need. A client intake form can surface service-specific questions based on what someone selects. A survey can skip irrelevant sections entirely. Smart branching means shorter forms, cleaner data, and higher completion rates — and respondents only ever see what's relevant to them.

Conditional success pages in Paperform

Conditional success pages and automated emails

What happens after someone submits matters too. Redirect respondents to different success pages, or trigger different automated emails, based on how they answered. Send a custom follow-up to high-value leads. Route new customers to an onboarding page. Show a tailored thank-you message to each respondent type — all set up in the form editor, no developer needed.

Conditional pricing in Paperform

Conditional pricing that calculates in real time

Build forms where the price updates automatically based on what respondents choose. Add pricing rules that apply discounts, add fees, or calculate totals based on product selections, quantities, or any other variable. Paperform's calculations feature does the maths in real time, so respondents always see an accurate total before they submit. Connect with payment forms to collect payment in the same form.

Complex logic with calculations in Paperform

Complex logic with calculations and functions

Go beyond simple show/hide logic. Paperform's calculations let you build formulas that reference any answer in your form — score quiz responses, calculate project costs, or determine eligibility based on multiple inputs. Use the result to trigger conditional content, set dynamic prices, or route to a specific outcome. No spreadsheet skills needed.

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30,000+ form templates to choose from

From lead qualification forms and client intake surveys to quizzes, assessments, and order forms with conditional pricing — each template is fully customisable and ready to go.

Browse conditional logic form templates  →

“We AB tested our Paperform with our old form and found that our conversion rate increased by a staggering 91%.”

How Dealavo Increased Their Conversion Rate by 91% with Paperform

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Paperform conditional logic integrations

Connect your conditional forms to HubSpot, Slack, Google Sheets, and 2,000+ tools

Every answer collected through your conditional logic form can flow directly into your CRM, email platform, or project management tool. Paperform connects with HubSpot, Mailchimp, ActiveCampaign, Google Sheets, Slack, Notion, and Airtable — plus thousands more via Zapier. Route different submissions to different places based on how people answered.

Explore integrations

Conditional Logic Form FAQs

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