Marketing Articles

Go to blog
Paperform has Achieved SOC 2 Compliance

Paperform has recently completed our System and Organization Controls (SOC) 2 Type I Audit Industry-...

Get the newsletter

Like what you see? Get notified when we publish new articles.

Subscribe
marketing
What is Customer Effort Score?

Understanding your customer effort score can help you spot high-effort processes in your business, a...

Customer Retention: 8 Strategies That Build Loyalty & Boost Profits

Learn how you can increase your customer retention rate to boost your profits, cut costs and build a...

Data collection methods: Types and examples

In this article we will explore the process of gathering data, and how each method of data collectio...

10 Digital marketing ideas for real estate businesses

We cover the top real estate marketing strategies to attract and retain clients—from social media to...

Double-Barreled Questions: One of the Most Common Survey Mistakes

Leave your shotgun at home and check out this post to discover why double-barreled questions are rui...

Lights, Camera, Sales: 10 Great Examples of Ecommerce Video Marketing

Video marketing can do wonders for your ecommerce site. Check out this guide for an overview and exa...

45 great email subject line examples and why they work

Learn how to write better email subject lines that will help you convert more subscribers into custo...

How to Evaluate Marketing Campaigns: 5 Tips to Measure Success

To optimize your digital marketing campaigns and achieve the desired results, you need to properly e...

Event Landing Pages: Everything You Need to Know to Drive Sales & Sign-ups

There’s a lot that goes into event marketing, and one of the most important things to nail down prio...

How to get web design clients—fast

Learn effective strategies for networking, lead generation & more to attract more web design clients...

How to Leverage the Power of Indirect Marketing

Here are several ways you can use an indirect marketing strategy to boost sales and brand awareness....

Landing Page Best Practices: 8 Tips to Maximize Conversions

Your landing page can be the first introduction your customers get to your business. Like a firm han...

The 11 best marketing project management tools in 2023

Discover marketing project management software, its benefits, and 10 tools with features, pricing, a...

The Marketing Research Process Explained in 6 Steps

Market research is a crucial tool for businesses to choose the best marketing strategies, and provid...

Why Putting up a Paywall Is the Right Move for Your Content

Paywalls come with a negative connotation, but we're here to tell you that they're not all bad. In t...

Real Estate Landing Pages in 2023: The Ultimate Guide For High Conversion

Find out how to create the best real estate landing page for high conversion. Plus, this guide even ...

Semantic differential scales: A comprehensive guide

Learn about the semantic differential scale, a powerful tool for measuring attitudes and perceptions...

How to Increase Social Media Engagement: A Guide for 2023

Looking to boost your social media engagement, grow your following and increase brand awareness? Thi...

Using Targeted Email Marketing To Improve Your Small Business

Targeted email marketing is a way to improve your business by keeping customers directly informed on...

How to set up UTM tracking on your Paperforms

Capturing UTM Parameters in your Paperforms is a great way to improve your marketing campaigns. Let'...

Reading Lists
Featured Authors