How to setup Google Analytics

It's easy to add Google Analytics to any of your Paperform forms! Follow the instructions below to get started.


  1. Go to the Google Analytics panel ( and copy the appropriate Tracking ID from Admin > Property Settings.
  2. On your form, go to Configure > Analytics, and paste and save your Tracking ID under the Google Analytics section.
  3. You're done!

If after following these instructions and waiting for a few hours no data is coming through, you should check to see whether domains other than your website are filtered out of reports by going to Admin > View settings > Filters of your Google Analytics Account. Paperform forms are loaded from, unless you are on Agency with a custom domain.


Paperform forms send through some custom Google Analytics events for user's actions. Below is a list of events that are currently supported.

All events will have category of "Paperform:ID" where the "ID" is the part at the start of the form's URL (

The Label will be the title of the form.

Action Description
SubmittedForm Triggers when the form is successfully submitted.
StartedCheckout Triggers when the checkout is opened.
StartedSubmission Triggers when the user begins filling out the form.

Find out more about our other analytics integrations here:

google analytics