---
title: Best HubSpot Forms Alternatives for 2026 — Compared & Ranked | Paperform
description: Looking for a HubSpot Forms alternative? We compare standalone form builders that connect to HubSpot CRM at a fraction of Marketing Hub's cost in 2026.
url: "https://paperform.co/form-builders/hubspot-forms-alternatives"
type: static
generatedAt: "2026-04-10T01:07:35.872Z"
---

![](/images/og/form-builders/hubspot-forms-alternatives.png)

# Best HubSpot Forms Alternatives for 2026

HubSpot Forms exists for one purpose: feeding the HubSpot CRM. Within that narrow mandate, it works — submissions auto-create contacts, trigger workflows, and populate sales pipelines. For teams already running HubSpot, the path of least resistance is using the built-in forms. The problem is that the forms themselves are among the most limited of any platform on this list.

The free tier gives you unlimited forms with mandatory HubSpot branding, roughly 15 field types, no calculations, no conditional logic, and no payment processing. Removing the HubSpot logo requires the Starter plan at $20/seat/month. Getting conditional logic, A/B testing, or smart forms pushes you to the Professional tier at $890/month — a pricing leap that has nothing to do with form capabilities and everything to do with HubSpot's bundled marketing platform. For context, $890/month buys a Paperform Pro plan ($49/month) for the next 18 months with change to spare.

The good news: you don't need HubSpot Forms to use HubSpot CRM. Every alternative below connects to HubSpot through Zapier, Make, or native integrations — giving you dramatically better forms that still feed data to the same CRM workflows.

 ![HubSpot Forms homepage](/images/form-builders/hubspot-forms/screenshot-homepage.png)

*HubSpot Forms is free and unlimited — but the forms themselves are basic, and advanced features require the $890/month Professional plan.*

| Feature | HubSpot Forms | Paperform | Jotform | Typeform | Google Forms | Cognito Forms | Formstack | Gravity Forms |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Form Building |
| Document-style editor | No | Yes | No | No | No | No | No | No |
| AI form creation | No | Yes | Yes  starter | Yes | Yes | No | Yes  forms | No |
| Question types | Yes | No | No | No | No | No | No | No |
| Guided mode (one question at a time) | No | Yes | Yes  starter | Yes | No | No | Yes  forms | Yes  Elite |
| Calculations field | No | Yes  essentials | Yes  starter | Yes  plus | No | Yes | Yes  forms | Yes  Basic |
| Payments |
| Stripe payments | Yes  starter | Yes | Yes  starter | Yes  basic | No | Yes | Yes  forms | Yes  Pro |
| PayPal payments | No | Yes | Yes  starter | No | No | Yes  team | Yes  forms | Yes  Pro |
| Square payments | No | Yes | Yes  starter | No | No | Yes  team | No | Yes  Pro |
| Braintree payments | No | Yes | Yes  starter | No | No | No | No | No |
| Google Pay | No | Yes | Yes  starter | No | No | No | No | Yes  Pro |
| Design & Customization |
| Template gallery | Yes | 30,000+ | 20,000+ (starter) | 1,500+ | 20+ | Yes | Yes  forms | Yes  Basic |
| Rich media (images, GIFs, videos) | No | Yes | Yes  starter | Yes | Yes | Yes | Yes  forms | Yes  Basic |
| Unsplash and Giphy integration | No | Yes | No | Yes | No | No | No | No |
| Image editor | No | Yes | No | No | No | No | No | No |
| Adobe Creative Cloud | No | Yes | No | No | No | No | No | No |
| Analytics |
| AI report insights | No | Yes  pro | No | Yes  business | No | No | No | No |
| Drop-off analysis | No | Yes  pro | No | Yes  business | No | No | No | No |
| Conversion analytics | Yes  professional | No | No | No | No | No | No | No |
| Google Analytics & Facebook Pixel | Yes | Yes  essentials | No | Yes  basic | No | Yes  pro | Yes  forms | Yes  Elite |
| Custom analytics scripts | No | Yes  pro | No | Yes  basic | No | No | No | Yes  Basic |
| Collaboration |
| Advanced permissions & admin | Yes  enterprise | Yes  enterprise | Yes  enterprise | Yes  enterprise | Yes  Business Starter | Yes  enterprise | Yes  enterprise | No |
| Form sharing (templates) | Yes | Yes | No | Yes | Yes | Yes | Yes  forms | Yes  Basic |
| Workspace organization | No | No | No | Yes | No | No | No | No |
| Spaces and tag management | No | Yes | No | No | No | No | Yes  forms | No |
| Form sharing | No | No | Yes  starter | No | No | No | No | No |
| Security |
| SOC 2 Type II | Yes | Yes | Yes  enterprise | Yes | Yes | No | No | No |
| HIPAA compliant | No | No | Yes  gold | Yes  enterprise | No | No | No | No |
| Two-factor authentication | Yes | Yes | Yes  starter | Yes | Yes | Yes | Yes  forms | No |
| SSO (SAML) | Yes  enterprise | Yes  business | Yes  enterprise | Yes  enterprise | Yes  Business Plus | Yes  enterprise | Yes  enterprise | No |
| reCAPTCHA | No | Yes | Yes  starter | Yes  business | No | Yes | Yes  forms | Yes  Basic |
| Integrations & API |
| Native integrations | Yes | 2,000+ | 150+ (starter) | 120+ (basic) | No | No | No | No |
| Make (Integromat) | Yes  starter | Yes | No | Yes  basic | Yes | Yes | No | No |
| Webhooks | Yes  starter | Yes  pro | Yes  starter | Yes  basic | No | Yes | Yes  forms | Yes  Elite |
| API | Yes | No | Yes  starter | Yes  basic | No | No | No | No |
| WordPress plugin | Yes | Yes | Yes  starter | Yes | No | Yes | Yes  forms | Yes  Basic |
| Additional Products |
| Jotform Tables | No | No | Yes  starter | No | No | No | No | No |
| Jotform Sign | No | No | Yes  starter | No | No | No | No | No |
| Jotform Apps | No | No | Yes  starter | No | No | No | No | No |
| Jotform Workflows | No | No | Yes  starter | No | No | No | No | No |
| Jotform Report Builder | No | No | Yes  starter | No | No | No | No | No |

## ![](/images/form-builders/paperform/logo.svg)
 #1 Paperform — Best Standalone Form Builder That Connects to HubSpot

 ![Paperform homepage](/images/form-builders/paperform/screenshot-homepage.png)

*Paperform delivers form capabilities that HubSpot reserves for its $890/month tier — at $24/month, connected to HubSpot CRM via Zapier.*

The contrast between HubSpot Forms and Paperform is stark. HubSpot limits you to basic CRM fields and gates conditional logic behind $890/month. Paperform's $24/month Essentials plan includes Excel-style calculations that drive dynamic pricing, scoring, conditional visibility, and personalised confirmation emails. Five payment gateways work on every plan, including free. The document-style editor produces forms that look like branded landing pages — a world apart from HubSpot's generic form widgets.

The integration story is straightforward. Connect Paperform to HubSpot CRM via Zapier or Make, map form fields to HubSpot contact properties, and every submission creates or updates CRM records automatically. Your HubSpot workflows continue running on the same triggers — you just have dramatically better forms feeding them. Papersign handles e-signatures (something HubSpot doesn't offer at all), and Stepper automates multi-step processes without needing HubSpot's Professional-tier workflow builder. Bootstrapped and profitable since 2016 — no incentive to push you into ever-more-expensive tiers.

 - **Strengths over HubSpot Forms:** Calculations, conditional logic, and payments on $24/month vs HubSpot's $890/month, 5 payment gateways vs Stripe-only, document-style design, Papersign e-signatures, custom domains, 30,000+ templates
 - **Limitations:** No native HubSpot CRM auto-population (requires Zapier/Make), no progressive profiling, no HubSpot marketing automation included
 - **Best for:** Teams that need powerful forms feeding HubSpot CRM without paying for the full Marketing Hub

## ![](/images/form-builders/jotform/logo.png)
 #2 Jotform — Native HubSpot Integration with Maximum Features

 ![Jotform homepage](/images/form-builders/jotform/screenshot-homepage.png)

*Jotform has a native HubSpot integration — no Zapier middleware needed — with 20,000+ templates and 40+ payment gateways.*

Jotform's advantage for HubSpot users is its native integration. Where other alternatives require Zapier or Make to connect to HubSpot CRM, Jotform maps form fields directly to HubSpot contact properties without middleware. For teams that prefer fewer moving parts in their integration stack, this matters. The free tier includes 5 forms with 100 monthly submissions — enough to validate the HubSpot connection before committing.

Beyond the HubSpot connection, Jotform fills every gap HubSpot Forms leaves open. Conditional logic on all plans. 40+ payment gateways (vs HubSpot's Stripe-only approach). E-signatures and PDF generation built in. HIPAA compliance on Gold tier. The 20,000+ template library dwarfs anything HubSpot provides. The trade-off is the interface — Jotform's two decades of feature accumulation make the dashboard feel overwhelming until you learn the navigation patterns. But for raw capability per dollar, it's a massive upgrade from HubSpot's basic form widgets. See our [Jotform alternatives](/form-builders/jotform-alternatives/) for a broader comparison.

 - **Strengths over HubSpot Forms:** Native HubSpot integration (no middleware), 40+ payment gateways, HIPAA compliance, e-signatures, PDF generation, 20,000+ templates
 - **Limitations:** Interface complexity, free plan limited to 5 forms and 100 submissions, paid plans start at $39/month
 - **Best for:** HubSpot CRM users who want native integration with the broadest possible form capabilities

## ![](/images/form-builders/typeform/logo.png)
 #3 Typeform — Best for Lead Engagement and Qualification

 ![Typeform homepage](/images/form-builders/typeform/screenshot-homepage.png)

*Typeform's conversational format drives higher engagement on short lead qualification forms — a direct upgrade from HubSpot's static widgets.*

HubSpot Forms collects lead data. Typeform turns lead capture into a conversation. Its one-question-at-a-time format is specifically designed for the use case that most HubSpot Forms users care about: getting prospects to complete a qualification flow. For forms under 10 questions — interest surveys, demo request forms, quiz-style lead scoring — Typeform's completion rates typically beat static form layouts.

The overlap with HubSpot's ecosystem is real: Typeform has a native HubSpot integration that maps responses to CRM fields. The limitations are also real — no calculations, Stripe-only payments locked to the $83/month Business plan, and the free plan caps at 10 responses per month. Typeform is a focused tool: brilliant for short engagement forms, inadequate for anything requiring data processing, complex logic, or payment collection. If your HubSpot forms are primarily lead capture, Typeform elevates the experience. If they handle bookings, orders, or multi-step workflows, look at Paperform instead.

 - **Strengths over HubSpot Forms:** Conversational format with higher completion rates, beautiful default design, native HubSpot integration, better branding control
 - **Limitations:** No calculations, Stripe-only payments on $83/month plan, 10 free responses/month, VC-funded pricing pressure
 - **Best for:** Marketing teams that need high-engagement lead qualification forms feeding HubSpot CRM

## ![](/images/form-builders/cognito-forms/logo.png)
 #4 Cognito Forms — Most Affordable HubSpot Forms Replacement

 ![Cognito Forms homepage](/images/form-builders/cognito-forms/screenshot-homepage.png)

*Cognito Forms offers calculations, conditional logic, and Stripe payments on a free plan — capabilities HubSpot charges $890/month for.*

Cognito Forms is the budget counterpoint to HubSpot's pricing escalator. Everything HubSpot gates behind its Professional tier — conditional logic, calculations, payment processing — Cognito includes on its free plan. Connect it to HubSpot CRM via Zapier or Make, and you have a form builder that costs $0/month feeding the same CRM that HubSpot charges $890/month to unlock advanced form features for.

The trade-off is polish and momentum. Cognito's forms are functional but lack the visual refinement of Paperform or Typeform. The product has been stable since 2013 but hasn't evolved at the pace of more actively developed alternatives. For teams where budget is the primary constraint and form aesthetics are secondary — internal processes, registration forms, data collection that doesn't need to impress visitors — Cognito's free tier delivers remarkable value as a HubSpot Forms replacement. See [Cognito Forms alternatives](/form-builders/cognito-forms-alternatives/) for more detail.

 - **Strengths over HubSpot Forms:** Free calculations, conditional logic, and Stripe payments; HIPAA compliance available; e-signatures on Team plan; $19/month Pro vs $890/month HubSpot Professional
 - **Limitations:** Utilitarian design, slow innovation, HubSpot connection requires Zapier/Make, no AI features, 100 submissions/month on free plan
 - **Best for:** Budget-conscious teams that need form logic and payments without HubSpot's price escalation

## Full Feature Comparison

How HubSpot Forms compares to dedicated form builders across every feature category.

| Feature | HubSpot Forms | Paperform | Jotform | Typeform | Google Forms | Cognito Forms | Formstack | Gravity Forms |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Form Building |
| Document-style editor | No | Yes | No | No | No | No | No | No |
| AI form creation | No | Yes | Yes  starter | Yes | Yes | No | Yes  forms | No |
| Question types | Yes | No | No | No | No | No | No | No |
| Multi-page forms | Yes  starter | Yes | Yes  starter | Yes  basic | Yes | Yes | Yes  forms | Yes  Basic |
| Guided mode (one question at a time) | No | Yes | Yes  starter | Yes | No | No | Yes  forms | Yes  Elite |
| Conditional logic | Yes  professional | Yes | Yes  starter | Yes  basic | Yes | Yes | Yes  forms | Yes  Basic |
| Calculations field | No | Yes  essentials | Yes  starter | Yes  plus | No | Yes | Yes  forms | Yes  Basic |
| AI calculations assistant | No | Yes  essentials | No | No | No | No | No | No |
| Scoring | No | Yes  essentials | Yes  starter | Yes  plus | Yes | Yes | No | Yes  Elite |
| Answer piping | No | Yes | Yes  starter | Yes  basic | No | Yes | Yes  forms | Yes  Basic |
| Pre-filling and hidden fields | Yes | Yes  essentials | Yes  starter | Yes  basic | Yes | Yes | Yes  forms | Yes  Basic |
| Save and resume | No | Yes | Yes  starter | No | No | Yes  pro | Yes  forms | Yes  Basic |
| Appointment/booking field | No | Yes | Yes  starter | Yes  basic | No | No | No | No |
| Signature field | No | Yes | Yes  starter | No | No | Yes  team | Yes  suite | Yes  Elite |
| Color picker field | No | Yes | No | No | No | No | No | No |
| API-powered dropdowns | No | Yes  business | No | No | No | Yes | Yes  forms | No |
| Google address search | No | Yes  business | No | No | No | Yes | No | No |
| File uploads | Yes | Yes | Yes  starter | Yes  basic | Yes | Yes | No | No |
| Field types | No | 26+ | 30+ (starter) | 20+ | 11 | 20+ | 15 | No |
| Auto-close by number | No | Yes  essentials | Yes  starter | Yes  basic | Yes | Yes | No | No |
| Auto-close by date | No | Yes  pro | Yes  starter | Yes  basic | Yes | Yes | No | No |
| Drag-and-drop builder | No | No | Yes  starter | No | No | No | Yes  forms | Yes  Basic |
| Form widgets | No | No | Yes  starter | No | No | No | No | No |
| Template gallery | No | No | 20,000+ (starter) | No | No | No | No | No |
| AI follow-up questions | No | No | No | Yes  business | No | No | No | No |
| Video questions | No | No | No | Yes  basic | No | No | No | No |
| 30+ field types | No | No | No | No | No | No | No | Yes  Basic |
| Payments |
| Stripe payments | Yes  starter | Yes | Yes  starter | Yes  basic | No | Yes | Yes  forms | Yes  Pro |
| PayPal payments | No | Yes | Yes  starter | No | No | Yes  team | Yes  forms | Yes  Pro |
| Square payments | No | Yes | Yes  starter | No | No | Yes  team | No | Yes  Pro |
| Braintree payments | No | Yes | Yes  starter | No | No | No | No | No |
| Google Pay | No | Yes | Yes  starter | No | No | No | No | Yes  Pro |
| Product sales (eCommerce) | No | Yes  essentials | Yes  starter | No | No | Yes | No | Yes  Basic |
| Subscriptions | No | Yes  essentials | Yes  starter | Yes  basic | No | No | No | Yes  Pro |
| Coupons and discounts | No | Yes  essentials | Yes  starter | No | No | Yes | Yes  forms | Yes  Elite |
| Custom pricing rules | No | Yes  essentials | Yes  starter | No | No | Yes | Yes  forms | No |
| Tax calculations | No | Yes | Yes  starter | No | No | Yes | No | No |
| Quotes/invoices | No | Yes | No | No | No | Yes  team | No | No |
| Refunds | No | Yes | No | No | No | No | No | Yes  Pro |
| 3D Secure | No | Yes | No | Yes  basic | No | No | No | Yes  Pro |
| 40+ payment gateways | No | No | Yes  starter | No | No | No | No | No |
| No transaction fees | No | No | Yes  starter | No | No | No | No | No |
| Design & Customization |
| Template gallery | Yes | 30,000+ | 20,000+ (starter) | 1,500+ | 20+ | Yes | Yes  forms | Yes  Basic |
| Rich media (images, GIFs, videos) | No | Yes | Yes  starter | Yes | Yes | Yes | Yes  forms | Yes  Basic |
| Unsplash and Giphy integration | No | Yes | No | Yes | No | No | No | No |
| Image editor | No | Yes | No | No | No | No | No | No |
| Adobe Creative Cloud | No | Yes | No | No | No | No | No | No |
| Language translation | No | Yes | Yes  starter | Yes  basic | No | Yes  pro | No | Yes  Basic |
| Advanced theming | Yes  starter | Yes  pro | Yes  starter | Yes  plus | No | Yes  pro | Yes  forms | Yes  Basic |
| Custom form URL | No | Yes  pro | No | Yes  plus | No | No | Yes  forms | No |
| Custom domains | No | Yes  pro | Yes  enterprise | No | No | No | Yes  forms | No |
| Custom HTML & CSS | Yes  starter | Yes  pro | Yes  starter | Yes  business | No | Yes  pro | Yes  forms | Yes  Basic |
| Remove branding | Yes  starter | Yes  pro | Yes  bronze | Yes  plus | No | Yes  pro | Yes  forms | Yes  Basic |
| Custom email domains | No | Yes  business | No | No | Yes  Business Starter | No | No | Yes  Elite |
| Form themes | No | No | Yes  starter | No | No | No | No | No |
| Analytics |
| Submission results and reports | Yes | Yes | Yes  starter | Yes | Yes | Yes | Yes  forms | Yes  Basic |
| AI report insights | No | Yes  pro | No | Yes  business | No | No | No | No |
| Drop-off analysis | No | Yes  pro | No | Yes  business | No | No | No | No |
| Conversion analytics | Yes  professional | No | No | No | No | No | No | No |
| Google Analytics & Facebook Pixel | Yes | Yes  essentials | No | Yes  basic | No | Yes  pro | Yes  forms | Yes  Elite |
| Custom analytics scripts | No | Yes  pro | No | Yes  basic | No | No | No | Yes  Basic |
| Partial submissions | No | Yes  pro | No | Yes  plus | No | No | Yes  forms | Yes  Elite |
| Paperform analytics | No | Yes  pro | No | No | No | No | Yes  forms | No |
| Form analytics | No | No | Yes  starter | No | No | No | No | No |
| Google Analytics integration | No | No | Yes  starter | No | No | No | No | No |
| Collaboration |
| Multi-user accounts | Yes | Yes  pro | Yes  bronze | Yes  plus | Yes | Yes  pro | Yes  forms | Yes  Basic |
| User permissions and management | Yes  starter | Yes  pro | Yes  enterprise | Yes  plus | Yes | Yes  team | Yes  forms | Yes  Basic |
| Advanced permissions & admin | Yes  enterprise | Yes  enterprise | Yes  enterprise | Yes  enterprise | Yes  Business Starter | Yes  enterprise | Yes  enterprise | No |
| Form sharing (templates) | Yes | Yes | No | Yes | Yes | Yes | Yes  forms | Yes  Basic |
| Workspace organization | No | No | No | Yes | No | No | No | No |
| Spaces and tag management | No | Yes | No | No | No | No | Yes  forms | No |
| Form sharing | No | No | Yes  starter | No | No | No | No | No |
| Assign forms | No | No | Yes  enterprise | No | No | No | No | No |
| Security |
| SOC 2 Type II | Yes | Yes | Yes  enterprise | Yes | Yes | No | No | No |
| GDPR compliant | Yes | Yes | Yes  starter | Yes | Yes | Yes | Yes  forms | Yes  Basic |
| HIPAA compliant | No | No | Yes  gold | Yes  enterprise | No | No | No | No |
| SSL encryption | Yes | Yes | Yes  starter | Yes | Yes | Yes | Yes  forms | Yes  Basic |
| Two-factor authentication | Yes | Yes | Yes  starter | Yes | Yes | Yes | Yes  forms | No |
| SSO (SAML) | Yes  enterprise | Yes  business | Yes  enterprise | Yes  enterprise | Yes  Business Plus | Yes  enterprise | Yes  enterprise | No |
| reCAPTCHA | No | Yes | Yes  starter | Yes  business | No | Yes | Yes  forms | Yes  Basic |
| Data residency | Yes  enterprise | No | Yes  enterprise | No | No | No | No | No |
| Custom S3 storage | No | No | No | No | No | No | No | No |
| Enforce 2FA for all users | No | Yes  business | No | No | Yes  Business Starter | No | Yes  enterprise | No |
| Local data residency | No | Yes  enterprise | No | No | Yes  Business Plus | No | No | Yes  Basic |
| Custom S3 storage (BYO) | No | Yes  business | No | No | No | No | No | No |
| 256-bit SSL | No | No | Yes  starter | No | No | No | No | No |
| Form encryption | No | No | Yes  starter | No | No | No | No | No |
| PCI DSS | No | No | Yes  starter | Yes | No | No | No | No |
| ISO 27001 | No | No | No | Yes | No | No | No | No |
| Integrations & API |
| Native integrations | Yes | 2,000+ | 150+ (starter) | 120+ (basic) | No | No | No | No |
| Zapier | Yes  starter | Yes | Yes  starter | Yes  basic | Yes | Yes | Yes  forms | Yes  Pro |
| Make (Integromat) | Yes  starter | Yes | No | Yes  basic | Yes | Yes | No | No |
| Webhooks | Yes  starter | Yes  pro | Yes  starter | Yes  basic | No | Yes | Yes  forms | Yes  Elite |
| API | Yes | No | Yes  starter | Yes  basic | No | No | No | No |
| WordPress plugin | Yes | Yes | Yes  starter | Yes | No | Yes | Yes  forms | Yes  Basic |
| Embed options | Yes | No | Yes  starter | Yes | No | No | No | No |
| Standard API | No | Yes  pro | No | No | Yes | No | Yes  forms | Yes  Basic |
| Business API | No | Yes  business | No | No | No | No | Yes  enterprise | No |
| oEmbed support | No | Yes | No | No | No | Yes | No | No |
| Salesforce AppExchange | No | No | Yes  starter | No | No | No | No | No |
| Mobile apps | No | No | Yes  starter | No | No | No | No | No |
| 2000+ integrations | No | No | No | No | No | No | No | No |
| 50+ official add-ons | No | No | No | No | No | No | No | Yes  Basic |
| Stepper workflow automation | No | No | No | No | No | No | No | No |
| Additional Products |
| Jotform Tables | No | No | Yes  starter | No | No | No | No | No |
| Jotform Sign | No | No | Yes  starter | No | No | No | No | No |
| Jotform Apps | No | No | Yes  starter | No | No | No | No | No |
| Jotform Workflows | No | No | Yes  starter | No | No | No | No | No |
| Jotform Report Builder | No | No | Yes  starter | No | No | No | No | No |
| Jotform AI Agents | No | No | Yes  starter | No | No | No | No | No |
| Jotform Store Builder | No | No | Yes  starter | No | No | No | No | No |

## Pricing Comparison

HubSpot Forms is "free" — until you need the features that make forms useful. Here's what standalone alternatives charge for capabilities HubSpot prices at $890/month.

 ![HubSpot pricing page](/images/form-builders/hubspot-forms/screenshot-pricing.png)

*HubSpot's Marketing Hub Professional plan ($890/month) unlocks advanced form features — a price that buys 37 months of Paperform Essentials.*
  ComparevsWith
#### Paperform
Free plan14 days trialFreeFreeforms: Unlimitedsubmissions: 30/monthstorage: 100 submissionsusers: 1file uploads: 100 MBEssentials$29/mo$24/mo billed annuallyforms: Unlimitedsubmissions: 100/monthstorage: 1,000 submissionsusers: 1file uploads: 1 GBPro$59/mo$49/mo billed annuallyforms: Unlimitedsubmissions: 1,000/monthstorage: 10,000 submissionsusers: 3file uploads: 10 GBBusiness$129/mo$99/mo billed annuallyforms: Unlimitedsubmissions: 10,000/monthstorage: 100,000 submissionsusers: 5file uploads: 100 GBVerified 2026-03-21
#### HubSpot Forms
Free plan14 days trialFreeFreeforms: Unlimitedsubmissions: Unlimitedusers: 2Marketing Hub Starter$20/moforms: Unlimitedsubmissions: Unlimitedusers: Per seatMarketing Hub Professional$890/moforms: Unlimitedsubmissions: Unlimitedusers: 3 included (additional seats extra)Marketing Hub Enterprise$3600/moforms: Unlimitedsubmissions: Unlimitedusers: 5 included (additional seats extra)Verified 2026-03-21
| Product | Plan | Monthly Price | Annual Price (per month) | Free Plan | Free Trial | Limits |
| --- | --- | --- | --- | --- | --- | --- |
| HubSpot Forms | Free | Free | Free | Yes | 14 days | forms: Unlimited, submissions: Unlimited, users: 2 |
| HubSpot Forms | Marketing Hub Starter | $20/mo | $20/mo billed annually | forms: Unlimited, submissions: Unlimited, users: Per seat |
| HubSpot Forms | Marketing Hub Professional | $890/mo | $890/mo billed annually | forms: Unlimited, submissions: Unlimited, users: 3 included (additional seats extra) |
| HubSpot Forms | Marketing Hub Enterprise | $3600/mo | $3600/mo billed annually | forms: Unlimited, submissions: Unlimited, users: 5 included (additional seats extra) |
| Paperform | Free | Free | Free | Yes | 14 days | forms: Unlimited, submissions: 30/month, storage: 100 submissions, users: 1, file uploads: 100 MB |
| Paperform | Essentials | $29/mo | $24/mo billed annually | forms: Unlimited, submissions: 100/month, storage: 1,000 submissions, users: 1, file uploads: 1 GB |
| Paperform | Pro | $59/mo | $49/mo billed annually | forms: Unlimited, submissions: 1,000/month, storage: 10,000 submissions, users: 3, file uploads: 10 GB |
| Paperform | Business | $129/mo | $99/mo billed annually | forms: Unlimited, submissions: 10,000/month, storage: 100,000 submissions, users: 5, file uploads: 100 GB |
| Jotform | Starter | Free | Free | Yes | No | forms: 5, submissions: 100/month, storage: 100 MB, users: 1 |
| Jotform | Bronze | $39/mo | $34/mo billed annually | forms: 25, submissions: 1,000/month, storage: 1 GB, users: 1 |
| Jotform | Silver | $49/mo | $39/mo billed annually | forms: 50, submissions: 2,500/month, storage: 10 GB, users: 1 |
| Jotform | Gold | $129/mo | $99/mo billed annually | forms: 100, submissions: 10,000/month, storage: 100 GB, users: 1 |
| Typeform | Free | Free | Free | Yes | No | forms: 10, submissions: 10/month, users: 1 |
| Typeform | Basic | $39/mo | $28/mo billed annually | forms: Unlimited, submissions: 100/month, users: 1 |
| Typeform | Plus | $79/mo | $56/mo billed annually | forms: Unlimited, submissions: 1,000/month, users: 3 |
| Typeform | Business | $129/mo | $91/mo billed annually | forms: Unlimited, submissions: 10,000/month, users: 5 |
| Typeform | Growth Pro | $379/mo | $266/mo billed annually | forms: Unlimited, submissions: Expanded, users: Expanded |
| Google Forms | Free (Personal) | Free | Free | Yes | 14 days | forms: Unlimited, submissions: Unlimited, storage: 15 GB (shared across Google Drive), users: 1, file uploads: Included in 15 GB storage |
| Google Forms | Business Starter | $7/mo | $7/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: 30 GB per user, users: Up to 300, file uploads: Included in storage |
| Google Forms | Business Standard | $14/mo | $14/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: 2 TB per user, users: Up to 300, file uploads: Included in storage |
| Google Forms | Business Plus | $22/mo | $22/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: 5 TB per user, users: Up to 300, file uploads: Included in storage |
| Cognito Forms | Individual (Free) | Free | Free | Yes | 14 days | forms: Unlimited, submissions: 100/month, storage: 100 MB, users: 1 |
| Cognito Forms | Pro | $19/mo | $16/mo billed annually | forms: Unlimited, submissions: 2,000/month, storage: 1 GB, users: 2 |
| Cognito Forms | Team | $39/mo | $33/mo billed annually | forms: Unlimited, submissions: 10,000/month, storage: 10 GB, users: 5 |
| Cognito Forms | Enterprise | $129/mo | $109/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: 100 GB, users: 20 |
| Formstack | Forms | $99/mo | $83/mo billed annually | No | 14 days | forms: 25, submissions: 1,000/form, storage: 2 GB, users: 1, file uploads: 2 GB |
| Formstack | Suite | $299/mo | $250/mo billed annually | forms: 100, submissions: 5,000/form, storage: 10 GB, users: 3, file uploads: 10 GB |
| Gravity Forms | Basic | Not listed | $59/mo billed annually | No | 14 days | forms: Unlimited, submissions: Unlimited, storage: WordPress database (self-hosted), users: Unlimited (WordPress users) |
| Gravity Forms | Pro | Not listed | $159/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: WordPress database (self-hosted), users: Unlimited (WordPress users) |
| Gravity Forms | Elite | Not listed | $259/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: WordPress database (self-hosted), users: Unlimited (WordPress users) |
| Gravity Forms | Nonprofit | Not listed | $129/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: WordPress database (self-hosted), users: Unlimited (WordPress users) |

## Review Ratings Across Platforms

Note: HubSpot Forms doesn't have separate review profiles — ratings reflect the broader HubSpot Marketing Hub product.
    Paperform  4.82 / 5 (498 reviews)        G2  4.8 (78)   Capterra  4.8 (104)   GetApp  4.9 (104)   Trustpilot  4.8 (212)      Jotform  4.7 / 5 (10,352 reviews)        G2  4.7 (4,849)   Capterra  4.7 (2,755)   GetApp  4.7 (2,748)      Typeform  4.63 / 5 (2,835 reviews)        G2  4.5 (969)   Capterra  4.7 (930)   GetApp  4.7 (936)      Google Forms  4.63 / 5 (64,830 reviews)        Capterra  4.7 (11,182)   GetApp  4.7 (10,700)   G2  4.6 (42,000)   TrustRadius  4.3 (948)      Gravity Forms  4.63 / 5 (515 reviews)        G2  4.7 (240)   Capterra  4.6 (89)   GetApp  4.6 (89)   Trustpilot  4.5 (97)      HubSpot Forms  4.43 / 5 (16,400 reviews)        G2  4.4 (12,000)   Capterra  4.5 (4,400)      Formstack  4.4 / 5 (1,218 reviews)        G2  4.5 (1,075)   Capterra  4 (120)   Trustpilot  1.6 (23)      Cognito Forms  4.19 / 5 (693 reviews)        G2  4.6 (84)   Capterra  4.6 (135)   Trustpilot  4 (474)
## Verdict: Which HubSpot Forms Alternative Should You Choose?

The decision tree is simpler than it looks. If you're staying on HubSpot CRM and want the best forms feeding it, **Paperform** gives you calculations, 5 payment gateways, e-signatures, and a document-style editor at $24/month — connected to HubSpot via Zapier. It replaces both HubSpot Forms and the $890/month Professional tier for form-specific functionality.

If you prefer a native HubSpot integration without middleware, **Jotform** maps directly to HubSpot CRM with the broadest built-in feature set. For marketing teams focused on lead engagement and short qualification forms, **Typeform's** conversational format genuinely drives higher completion rates. And if budget is the overriding concern, **Cognito Forms** offers calculations and payments for free with HubSpot CRM connectivity via Zapier.

The core insight: HubSpot Forms is not a form builder. It's a CRM intake widget disguised as one. Once you separate the form-building capability from the CRM connection, every alternative on this list outperforms HubSpot's built-in forms — and connecting them back to HubSpot CRM takes minutes, not months.

## Frequently Asked Questions

Can I still send data to HubSpot CRM if I use a different form builder?

Absolutely. Every major form builder connects to HubSpot CRM through **Zapier**, **Make**, or **native integrations**. **Paperform** connects to HubSpot via Zapier and Make, automatically creating or updating contacts when forms are submitted. **Jotform** has a native HubSpot integration that maps form fields to CRM properties. **Typeform** also integrates with HubSpot directly. You keep the CRM data flow but gain a dramatically better form-building experience. The only thing you lose is HubSpot's automatic contact enrichment from form submissions — everything else can be replicated.

Why is HubSpot's Marketing Hub so expensive just for form features?

HubSpot's pricing bundles forms with the entire marketing platform. The free tier gives you unlimited basic forms, but conditional logic, custom branding (removing HubSpot's logo), and A/B testing require the **Professional plan at $890/month**. You're not paying $890 for forms — you're paying for marketing automation, email sequences, social scheduling, and reporting that happens to include better forms. If you only need powerful forms, standalone tools like **Paperform** ($24/month) include advanced logic, custom branding, payments, and e-signatures — features that HubSpot either doesn't offer or gates behind its most expensive tiers.

Is HubSpot Forms good enough for lead capture without paying for Marketing Hub?

For basic name-and-email lead capture, the free HubSpot Forms tier works fine — unlimited forms, unlimited submissions, automatic CRM population. The problems appear when you need **conditional logic** (not available on free), **branding control** (HubSpot logo appears on free forms), **payment collection** (Stripe only, paid plans), or **advanced field types** (limited to ~15 standard CRM fields). If your lead capture needs are truly basic, HubSpot's free tier is adequate. The moment you need any sophistication, you're either paying $890/month or switching to a dedicated form builder that includes these features at a fraction of the cost.

Can I accept payments through a HubSpot Forms alternative?

HubSpot Forms only supports Stripe payments on paid plans. Every dedicated form builder on this list offers more payment flexibility. **Paperform** connects five gateways (Stripe, PayPal, Square, Braintree, Google Pay) on all plans including free — with full eCommerce features like subscriptions, coupons, and tax calculations. **Jotform** supports 40+ payment processors. **Cognito Forms** includes Stripe payments on its free tier. If payment collection is important, virtually any standalone form builder will outperform HubSpot Forms on gateway choice and pricing flexibility.

Does switching form builders break my HubSpot marketing workflows?

Not if you set up the integration correctly. HubSpot workflows trigger on contact properties and list membership — not specifically on HubSpot Forms submissions. When **Paperform** or **Jotform** sends data to HubSpot CRM via Zapier or Make, it creates/updates contacts with the same properties your workflows rely on. The trigger changes from "form submission" to "contact property updated" or "contact added to list," but the downstream workflow runs identically. The migration requires testing each workflow to ensure the trigger mapping is correct, but the workflows themselves don't need rebuilding.

Which alternative is best if I'm leaving HubSpot entirely?

If you're leaving the HubSpot ecosystem (not just the forms), you need a form builder with its own CRM integration strategy. **Paperform** connects to any CRM — Salesforce, Pipedrive, Zoho, or lightweight options like Airtable — via Zapier, Make, or its REST API. **Jotform** has native integrations with most major CRMs. **Formstack** has a dedicated Salesforce product if you're moving to Salesforce. The key advantage of standalone form builders is CRM independence: your forms work regardless of which CRM you use, and switching CRMs doesn't mean rebuilding your forms.

How old is HubSpot Forms and who runs it?

HubSpot was founded in 2006 and went public in 2014 (NYSE: HUBS). Forms are a feature within the Marketing Hub product, not a standalone offering. HubSpot serves 200,000+ customers across their full platform suite. As a publicly traded company, HubSpot's product decisions are influenced by shareholder value and revenue growth targets — which is why forms remain basic on the free tier while advanced features require the $890/month Professional plan. It's a deliberate upsell strategy, not a capability limitation. Standalone form builders like **Paperform** (bootstrapped, founded 2016) don't have this incentive structure.

Is there a free alternative to HubSpot Forms that still integrates with HubSpot CRM?

Yes. **Paperform's free plan** includes unlimited forms, conditional logic, and payment processing — all connectable to HubSpot CRM via Zapier. **Cognito Forms** has a free tier with calculations, Stripe payments, and e-signatures that connects to HubSpot via Zapier or Make. **Google Forms** is completely free and can push data to HubSpot CRM through Zapier. Even **Jotform's** free tier (5 forms, 100 submissions) has a native HubSpot integration. You genuinely don't need HubSpot's built-in forms to feed data into HubSpot CRM.

What is the best overall HubSpot Forms alternative?

**Paperform** is the strongest all-round replacement. It offers everything HubSpot Forms lacks — Excel-style calculations, 5 payment gateways, e-signatures, document-style design, guided conversational mode, and AI form creation — at $24/month instead of HubSpot's $890/month Professional tier. Connect it to HubSpot CRM via Zapier or Make to maintain your data flow, and you get better forms feeding the same CRM at a fraction of the cost. For teams that value visual engagement above all else, **Typeform** is an alternative worth considering. For maximum feature breadth, **Jotform** covers the widest range of use cases with its free tier and native HubSpot connection.

## Sources & References

 1. [The 13 Best Online Form Builder Apps](https://zapier.com/blog/best-online-form-builder-software/) — Zapier, 2025
2. [HubSpot Forms Reviews and Ratings](https://www.g2.com/products/hubspot-marketing-hub/reviews) — G2, 2026
3. [HubSpot Pricing Breakdown — What You Actually Pay](https://www.hubspot.com/pricing/marketing) — HubSpot, 2026

Last updated March 21, 2026

## Ready to try Paperform?

Create beautiful forms, payment pages, and workflows — no code required.