--- title: Best Form Builders for Shopify in 2026 | Paperform description: The best form builders for Shopify stores in 2026, ranked by payments, eCommerce, and integrations. Compare order forms, custom quotes, and lead capture that embed in any Shopify theme. url: "https://paperform.co/form-builders/best-form-builders-for-shopify" type: static generatedAt: "2026-07-18T00:43:26.218Z" --- ![](/images/og/form-builders/best-form-builders-for-shopify.png) # Best Form Builders for Shopify in 2026 The best form builder for most Shopify stores is **Paperform**: it accepts payments through five gateways (Stripe, PayPal, Square, Braintree, and Google Pay) and ships a real eCommerce engine with products, inventory, subscriptions, coupons, and tax, so you can build custom order, pre-order, and quote forms that Shopify Checkout can't handle, then embed them in any theme. Below, the top seven form builders ranked by Shopify fit. Shopify's native checkout is good at selling listed products at fixed prices. Forms cover the rest: wholesale and made-to-order requests, deposits and custom quotes, pre-orders for sold-out items, event tickets, service bookings, return and warranty requests, and the lead capture that feeds your email list. What matters isn't whether a form builder looks nice. It's whether it can take money, calculate a total, manage stock, and push the data into the rest of your store stack. We ranked these tools on the three things that matter most for a store: **payments** (how many gateways, and can it do subscriptions and coupons?), **eCommerce capability** (real products and inventory, or just a payment field?), and **integrations** (can submissions flow into Shopify, your CRM, and your email platform?). We also weighed how a tool reaches your store, since a hosted form you can embed in a Shopify theme beats a plugin that only runs on WordPress. | Feature | Paperform | Jotform | Gravity Forms | Cognito Forms | Typeform | WPForms | HubSpot Forms | | --- | --- | --- | --- | --- | --- | --- | --- | | Payments | | PayPal payments | Yes | Yes starter | Yes Pro | Yes team | No | Yes pro | No | | Square payments | Yes | Yes starter | Yes Pro | Yes team | No | Yes pro | No | | Braintree payments | Yes | Yes starter | No | No | No | No | No | | Google Pay | Yes | Yes starter | Yes Pro | No | No | No | No | | Product sales (eCommerce) | Yes essentials | Yes starter | Yes Basic | Yes | No | No | No | | Integrations & API | | Native integrations | 2,000+ | 150+ (starter) | No | No | 120+ (basic) | No | Yes | | Make (Integromat) | Yes | Yes starter | No | Yes | Yes basic | Yes pro | Yes starter | | Standard API | Yes pro | No | Yes Basic | No | No | No | No | | Business API | Yes business | No | No | No | No | No | No | | oEmbed support | Yes | No | No | Yes | No | No | No | ## ![](/images/form-builders/paperform/logo.svg) #1 Paperform — The Order, Quote, and Lead Form Shopify Checkout Can't Build ![Paperform](/images/form-builders/paperform/screenshot-homepage.png) *Paperform's document-style editor builds order and quote forms that look like part of your store, with payments and a running total built in.* Paperform supports five payment gateways and a built-in eCommerce engine, where almost every native Shopify form app supports zero. That is the gap that puts it on top. Where most form tools bolt a single Stripe field onto a contact form, Paperform lets you add real products with inventory caps, quantity selectors, subscription billing, coupon codes, and live tax and shipping calculations. A customer building a custom bundle or made-to-order item watches the total update as they choose options, then pays through Stripe, PayPal, Square, or Braintree without leaving the form. That makes it the natural home for the orders Shopify Checkout struggles with: wholesale and B2B order forms, pre-orders for out-of-stock SKUs, deposit-based custom work, event registration, and donation or tip collection. The document-style editor produces forms that read like a designed page rather than a generic widget, so they sit cleanly inside a Shopify theme block or on a custom domain (Pro plan, $49/month annual). Submissions flow into Shopify, your CRM, and your email tool through 2,000+ native integrations plus Zapier and Make. Payments and the four major gateways are available from the free plan; products, subscriptions, and coupons unlock on Essentials ($24/month annual). Paperform is SOC 2 Type II and GDPR compliant. - **Best for Shopify:** Order, pre-order, custom-quote, and registration forms that take payment and calculate totals natively - **Shopify advantage:** Real eCommerce (products, inventory, subscriptions, coupons, tax) across five gateways — embeds in any theme - **Watch out for:** Not HIPAA-compliant; no one-click Shopify App Store install (you embed via a theme block or connect through Zapier) ## ![](/images/form-builders/jotform/logo.png) #2 Jotform — Most Payment Options, Heaviest to Build In ![Jotform](/images/form-builders/jotform/screenshot-homepage.png) *Jotform supports 40+ payment processors and an order-form builder with inventory. The breadth is real, if you can navigate it.* Jotform connects to more than 40 payment processors, more than any other tool here, and its order forms support product listings, inventory, subscriptions, and coupon codes, plus a separate Store Builder for simple standalone shops. For a Shopify merchant who needs a niche regional gateway, or who already runs a Jotform account, the sheer breadth is hard to argue with. All that breadth has a cost. Jotform has been accumulating features since 2006, and the product has grown dense and slow to work in: building and customizing a polished order form takes longer than it should, and the result tends to carry a recognizable Jotform look. Paid plans meter by submissions and start at $34/month (annual), and the most useful features sit higher up the ladder. It's a capable, HIPAA-compliant choice for high-volume stores that value processor flexibility over a fast, clean build. See our full [Jotform alternatives](/form-builders/jotform-alternatives/) breakdown. - **Best for Shopify:** Stores needing an unusual payment processor or very high submission volume - **Shopify advantage:** 40+ gateways and order forms with inventory and subscriptions - **Watch out for:** Dense, slow editor; recognizable templated look; key features gated to higher tiers ## ![](/images/form-builders/gravity-forms/logo.png) #3 Gravity Forms — Strong Order Forms, but WordPress-Only Gravity Forms builds genuinely good order forms, with Product, Quantity, Shipping, and Total fields, recurring billing through Stripe, PayPal, and Square, and a Coupons add-on, at a flat $259/year for unlimited sites. On the merits of payments and order building alone, it would rank higher. Deployment is what holds it back for Shopify. Gravity Forms is a WordPress plugin, not a hosted app, so it only runs inside a self-hosted WordPress install. You can't embed it natively on a Shopify store the way you can a hosted form. It earns a spot here for the common case of a merchant who runs a separate WordPress blog or content site alongside Shopify and wants a capable form there. For forms that live on the store itself, a hosted builder like Paperform is the answer. See [Gravity Forms alternatives](/form-builders/gravity-forms-alternatives/). - **Best for Shopify:** Merchants running a separate WordPress site alongside their store - **Shopify advantage:** Robust order forms with subscriptions and coupons for under $260/year, unlimited sites - **Watch out for:** WordPress-only — can't be installed or embedded natively on Shopify; no built-in tax calculation ## ![](/images/form-builders/cognito-forms/logo.png) #4 Cognito Forms — Calculations and Tax on a Tight Budget ![Cognito Forms](/images/form-builders/cognito-forms/screenshot-homepage.png) *Cognito Forms pairs Stripe, PayPal, and Square payments with strong calculation-driven pricing and tax.* Cognito Forms accepts payments through Stripe, PayPal, and Square, and its strength is calculation-driven pricing: item fields with quantity selectors plus tax computed through calculation fields, so you can build an order form with conditional pricing without writing code. Its free plan even includes payments (up to 500/month), which keeps a low-volume store's costs near zero, with paid tiers from $16/month (annual). The trade-offs are worth weighing. There's no native subscription or recurring-payment support, so it can't run membership or repeat-billing offers. The product is utilitarian, with an editor and form output that prioritize function over polish, and design flexibility lags behind Paperform's document editor. For a store owner who wants spreadsheet-style pricing logic and HIPAA compliance on a budget, and doesn't need recurring billing or a premium look, it's a sensible pick. - **Best for Shopify:** Budget-conscious stores needing calculation-heavy order forms with tax - **Shopify advantage:** Stripe, PayPal, and Square plus tax-via-calculations; payments on the free plan - **Watch out for:** No subscriptions; utilitarian design; weaker branding than design-led tools ## ![](/images/form-builders/typeform/logo.png) #5 Typeform — Beautiful Lead Capture, Not an Order Tool Typeform lists a native Shopify connector and produces the most visually engaging form experience of any tool here: one question at a time, smooth transitions, ideal for a product-recommendation quiz, post-purchase survey, or high-conversion lead capture that syncs new contacts into your store's customer list. For taking orders, though, it falls short. Typeform supports Stripe only (no PayPal, Square, or Braintree) and has no native products, inventory, coupons, or tax calculation, so it can't build a real order form. Pricing is steep for a store: paid plans start at $28/month (annual) and meter responses, and the conversational, one-at-a-time format that makes it beautiful also makes longer order or intake forms tedious. Use it for surveys and lead funnels, not checkout-adjacent commerce. See [Typeform alternatives](/form-builders/typeform-alternatives/). - **Best for Shopify:** Product quizzes, post-purchase surveys, and design-forward lead capture - **Shopify advantage:** Native Shopify connector and the most polished form experience for syncing leads - **Watch out for:** Stripe-only, no eCommerce or coupons, response-metered pricing, tedious for long forms ## ![](/images/form-builders/wpforms/logo.png) #6 WPForms — Capable, but Only If You Run WordPress WPForms handles Stripe, PayPal, and Square payments with recurring subscriptions and coupon codes, and if you're on WordPress, it's the lightest-weight, easiest-to-learn way to build a payment form. With 6M+ installs it's the most popular WordPress form plugin for a reason. Like Gravity Forms, it's a WordPress-only plugin and can't be installed on Shopify, which is why it sits this low for store owners specifically. It also lacks a true product catalog or inventory management, so you can build an order form but not manage stock. It's a fine choice for the WordPress side of a business that also happens to run Shopify, and a non-starter for forms that need to live on the store itself. - **Best for Shopify:** The WordPress portion of a store owner's stack, not the Shopify store - **Shopify advantage:** Easy payment forms with subscriptions and coupons via Stripe, PayPal, Square - **Watch out for:** WordPress-only; no product catalog or inventory; can't embed natively on Shopify ## ![](/images/form-builders/hubspot-forms/logo.png) #7 HubSpot Forms — A CRM Bridge, Not a Storefront Form HubSpot Forms has a native Shopify connector and does one job well: capturing a lead and dropping it straight into the HubSpot CRM, where it can trigger nurture sequences and tie into your marketing data. For a store that already runs HubSpot, that clean data flow is the whole appeal. For commerce, it's thin. HubSpot Payments runs through Stripe only (and US-only), with no PayPal, Square, products, inventory, coupons, or recurring subscriptions on forms, so it can't build an order form in any meaningful sense. Worse for a store budget, the form features that matter sit behind Marketing Hub tiers that jump to $890/month at the Professional level. It only makes sense if you're already invested in HubSpot and want lead capture, not selling. - **Best for Shopify:** Stores already on HubSpot that want leads flowing into the CRM - **Shopify advantage:** Native Shopify connector and seamless CRM sync for lead capture - **Watch out for:** Stripe-only US payments, no eCommerce, advanced features jump to $890/month ## Full Feature Comparison Payments, eCommerce, and integration depth, side by side. For a Shopify store, the Payments and Integrations rows carry the most weight. | Feature | Paperform | Jotform | Gravity Forms | Cognito Forms | Typeform | WPForms | HubSpot Forms | | --- | --- | --- | --- | --- | --- | --- | --- | | Form Building | | Document-style editor | Yes | No | No | No | No | No | No | | AI form creation | Yes | Yes starter | No | Yes | Yes | Yes basic | No | | Field types | 26+ | 30+ (starter) | No | 20+ | 20+ | Yes basic | No | | File uploads | Yes | Yes starter | No | Yes | Yes basic | No | Yes | | Multi-page forms | Yes | Yes starter | Yes Basic | Yes | Yes basic | Yes basic | Yes starter | | Guided mode (one question at a time) | Yes | Yes starter | Yes Elite | No | Yes | Yes pro | No | | Conditional logic | Yes | Yes starter | Yes Basic | Yes | Yes basic | Yes basic | Yes professional | | Calculations field | Yes essentials | Yes starter | Yes Basic | Yes | Yes plus | Yes pro | No | | AI calculations assistant | Yes essentials | No | No | No | No | No | No | | Scoring | Yes essentials | Yes starter | Yes Elite | Yes | Yes plus | Yes pro | No | | Answer piping | Yes | Yes starter | Yes Basic | Yes | Yes basic | No | No | | Pre-filling and hidden fields | Yes essentials | Yes starter | Yes Basic | Yes | Yes basic | Yes basic | Yes | | Save and resume | Yes | Yes starter | Yes Basic | Yes pro | No | Yes pro | No | | Auto-close by number | Yes essentials | Yes starter | No | Yes | Yes basic | Yes basic | No | | Auto-close by date | Yes pro | Yes starter | No | Yes | Yes basic | Yes basic | No | | Appointment/booking field | Yes | Yes starter | No | No | Yes basic | No | No | | Signature field | Yes | Yes starter | Yes Elite | Yes team | Yes basic | Yes pro | No | | Color picker field | Yes | No | No | No | No | No | No | | API-powered dropdowns | Yes business | No | No | Yes | No | No | No | | Google address search | Yes business | No | No | Yes | No | Yes pro | No | | Drag-and-drop builder | No | Yes starter | Yes Basic | No | No | No | No | | Form widgets | No | Yes starter | No | No | No | No | No | | Template gallery | No | 20,000+ (starter) | No | No | No | No | No | | 30+ field types | No | No | Yes Basic | No | No | No | No | | AI follow-up questions | No | No | No | No | Yes business | No | No | | AI extended thinking & memory | No | No | No | No | Yes growth | No | No | | Workflow / automation builder | No | No | No | No | Yes growth | No | No | | AI-moderated research (Research Flow) | No | No | No | No | Yes enterprise | No | No | | Video questions | No | No | No | No | Yes basic | No | No | | Question types | No | No | No | No | No | No | Yes | | Form unpublishing | No | No | No | No | No | No | Yes | | Automatic lead enrichment | No | No | No | No | No | No | Yes professional | | Automatic deal creation from forms | No | No | No | No | No | No | Yes professional | | Payments | | Stripe payments | Yes | Yes starter | Yes Pro | Yes | Yes basic | Yes pro | Yes starter | | PayPal payments | Yes | Yes starter | Yes Pro | Yes team | No | Yes pro | No | | Square payments | Yes | Yes starter | Yes Pro | Yes team | No | Yes pro | No | | Braintree payments | Yes | Yes starter | No | No | No | No | No | | Google Pay | Yes | Yes starter | Yes Pro | No | No | No | No | | Product sales (eCommerce) | Yes essentials | Yes starter | Yes Basic | Yes | No | No | No | | Subscriptions | Yes essentials | Yes starter | Yes Pro | No | Yes basic | Yes pro | No | | Coupons and discounts | Yes essentials | Yes starter | Yes Elite | Yes | No | Yes pro | No | | Custom pricing rules | Yes essentials | Yes starter | No | Yes | No | Yes pro | No | | Tax calculations | Yes | Yes starter | No | Yes | No | No | No | | Quotes/invoices | Yes | No | No | Yes team | No | No | No | | Refunds | Yes | No | Yes Pro | No | No | No | No | | 3D Secure | Yes | No | Yes Pro | No | Yes basic | No | No | | 40+ payment gateways | No | Yes starter | No | No | No | No | No | | No transaction fees | No | Yes starter | No | No | No | No | No | | Design & Customization | | Template gallery | 30,000+ | 20,000+ (starter) | Yes Basic | Yes | 1,500+ | Yes pro | Yes | | Rich media (images, GIFs, videos) | Yes | Yes starter | Yes Basic | Yes | Yes | Yes basic | No | | Unsplash and Giphy integration | Yes | No | No | No | Yes | No | No | | Image editor | Yes | No | No | No | No | No | No | | Adobe Creative Cloud | Yes | No | No | No | No | No | No | | Language translation | Yes | Yes starter | Yes Basic | Yes pro | Yes basic | Yes basic | No | | Advanced theming | Yes pro | Yes starter | Yes Basic | Yes pro | Yes plus | Yes basic | Yes starter | | Custom form URL | Yes pro | No | No | No | Yes plus | Yes pro | No | | Custom domains | Yes pro | Yes enterprise | No | No | No | Yes basic | No | | Custom HTML & CSS | Yes pro | Yes starter | Yes Basic | Yes pro | Yes business | Yes basic | Yes starter | | Remove branding | Yes pro | Yes bronze | Yes Basic | Yes pro | Yes plus | Yes basic | Yes starter | | Custom email domains | Yes business | No | Yes Elite | No | No | No | No | | Form themes | No | Yes starter | No | No | No | No | No | | Analytics | | Submission results and reports | Yes | Yes starter | Yes Basic | Yes | Yes | Yes basic | Yes | | AI report insights | Yes pro | No | No | No | Yes business | No | No | | Paperform analytics | Yes pro | No | No | No | No | No | No | | Drop-off analysis | Yes pro | No | No | No | Yes business | No | No | | Google Analytics & Facebook Pixel | Yes essentials | No | Yes Elite | Yes pro | Yes basic | No | Yes | | Custom analytics scripts | Yes pro | No | Yes Basic | No | Yes basic | No | No | | Partial submissions | Yes pro | No | Yes Elite | No | Yes plus | Yes pro | No | | Form analytics | No | Yes starter | No | No | No | No | No | | Google Analytics integration | No | Yes starter | No | No | No | No | No | | Conversion analytics | No | No | No | No | No | No | Yes professional | | Collaboration | | Multi-user accounts | Yes pro | Yes bronze | Yes Basic | Yes pro | Yes plus | Yes basic | Yes | | User permissions and management | Yes pro | Yes enterprise | Yes Basic | Yes team | Yes plus | Yes pro | Yes starter | | Advanced permissions & admin | Yes enterprise | Yes enterprise | No | Yes enterprise | Yes enterprise | Yes elite | Yes enterprise | | Form sharing (templates) | Yes | No | Yes Basic | Yes | Yes | Yes basic | Yes | | Spaces and tag management | Yes | No | No | No | No | No | No | | Form sharing | No | Yes starter | No | No | No | No | No | | Assign forms | No | Yes enterprise | No | No | No | No | No | | Workspace organization | No | No | No | No | Yes | No | No | | Security | | SOC 2 Type II | Yes | Yes enterprise | No | No | Yes | No | Yes | | GDPR compliant | Yes | Yes starter | Yes Basic | Yes | Yes | Yes basic | Yes | | SSL encryption | Yes | Yes starter | Yes Basic | Yes | Yes | Yes basic | Yes | | Two-factor authentication | Yes | Yes starter | No | Yes | Yes | No | Yes | | Enforce 2FA for all users | Yes business | No | No | No | No | No | No | | SSO (SAML) | Yes business | Yes enterprise | No | Yes enterprise | Yes enterprise | No | Yes enterprise | | reCAPTCHA | Yes | Yes starter | Yes Basic | Yes | Yes business | Yes basic | No | | Local data residency | Yes enterprise | No | Yes Basic | No | No | Yes | No | | Custom S3 storage (BYO) | Yes business | No | No | No | No | No | No | | HIPAA compliant | No | Yes gold | No | No | Yes enterprise | No | No | | 256-bit SSL | No | Yes starter | No | No | No | No | No | | Data residency | No | Yes enterprise | No | No | No | No | Yes enterprise | | Form encryption | No | Yes starter | No | No | No | No | No | | PCI DSS | No | Yes starter | No | No | Yes | No | No | | ISO 27001 | No | No | No | No | Yes | No | No | | Custom S3 storage | No | No | No | No | No | No | No | | Integrations & API | | Native integrations | 2,000+ | 150+ (starter) | No | No | 120+ (basic) | No | Yes | | Zapier | Yes | Yes starter | Yes Pro | Yes | Yes basic | Yes pro | Yes starter | | Make (Integromat) | Yes | Yes starter | No | Yes | Yes basic | Yes pro | Yes starter | | Webhooks | Yes pro | Yes starter | Yes Elite | Yes | Yes basic | Yes elite | Yes starter | | Standard API | Yes pro | No | Yes Basic | No | No | No | No | | Business API | Yes business | No | No | No | No | No | No | | WordPress plugin | Yes | Yes starter | Yes Basic | Yes | Yes | Yes | Yes | | oEmbed support | Yes | No | No | Yes | No | No | No | | API | No | Yes starter | No | No | Yes basic | No | Yes | | Salesforce AppExchange | No | Yes starter | No | No | No | No | No | | Embed options | No | Yes starter | No | No | Yes | No | Yes | | Mobile apps | No | Yes starter | No | No | No | No | No | | 50+ official add-ons | No | No | Yes Basic | No | No | No | No | | Stepper workflow automation | No | No | No | No | No | No | No | | Claude / MCP server | No | No | No | No | Yes basic | No | No | | AI data enrichment | No | No | No | No | Yes growth | No | No | | 2000+ integrations | No | No | No | No | No | Yes pro | No | ## Pricing Comparison Watch how each tool meters: Paperform, Jotform, Typeform, and HubSpot charge monthly by submissions or contacts, while Gravity Forms and WPForms charge a flat annual WordPress license. Match the model to how many orders and leads you expect. ComparevsWith #### Paperform Free plan14 days trialFreeFreeforms: Unlimitedsubmissions: 30/monthstorage: 100 submissionsusers: 1file uploads: 100 MBEssentials$29/mo$24/mo billed annuallyforms: Unlimitedsubmissions: 100/monthstorage: 1,000 submissionsusers: 1file uploads: 1 GBPro$59/mo$49/mo billed annuallyforms: Unlimitedsubmissions: 1,000/monthstorage: 10,000 submissionsusers: 3file uploads: 10 GBBusiness$129/mo$99/mo billed annuallyforms: Unlimitedsubmissions: 10,000/monthstorage: 100,000 submissionsusers: 5file uploads: 100 GBVerified 2026-03-21 #### Jotform Free planStarterFreeforms: 5submissions: 100/monthstorage: 100 MBusers: 1Bronze$39/mo$34/mo billed annuallyforms: 25submissions: 1,000/monthstorage: 1 GBusers: 1Silver$49/mo$39/mo billed annuallyforms: 50submissions: 2,500/monthstorage: 10 GBusers: 1Gold$129/mo$99/mo billed annuallyforms: 100submissions: 10,000/monthstorage: 100 GBusers: 1Verified 2026-06-04 | Product | Plan | Monthly Price | Annual Price (per month) | Free Plan | Free Trial | Limits | | --- | --- | --- | --- | --- | --- | --- | | Paperform | Free | Free | Free | Yes | 14 days | forms: Unlimited, submissions: 30/month, storage: 100 submissions, users: 1, file uploads: 100 MB | | Paperform | Essentials | $29/mo | $24/mo billed annually | forms: Unlimited, submissions: 100/month, storage: 1,000 submissions, users: 1, file uploads: 1 GB | | Paperform | Pro | $59/mo | $49/mo billed annually | forms: Unlimited, submissions: 1,000/month, storage: 10,000 submissions, users: 3, file uploads: 10 GB | | Paperform | Business | $129/mo | $99/mo billed annually | forms: Unlimited, submissions: 10,000/month, storage: 100,000 submissions, users: 5, file uploads: 100 GB | | Jotform | Starter | Free | Free | Yes | No | forms: 5, submissions: 100/month, storage: 100 MB, users: 1 | | Jotform | Bronze | $39/mo | $34/mo billed annually | forms: 25, submissions: 1,000/month, storage: 1 GB, users: 1 | | Jotform | Silver | $49/mo | $39/mo billed annually | forms: 50, submissions: 2,500/month, storage: 10 GB, users: 1 | | Jotform | Gold | $129/mo | $99/mo billed annually | forms: 100, submissions: 10,000/month, storage: 100 GB, users: 1 | | Gravity Forms | Basic | Not listed | $59/mo billed annually | No | No | forms: Unlimited, submissions: Unlimited, storage: WordPress database (self-hosted), users: Unlimited (WordPress users) | | Gravity Forms | Pro | Not listed | $159/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: WordPress database (self-hosted), users: Unlimited (WordPress users) | | Gravity Forms | Elite | Not listed | $259/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: WordPress database (self-hosted), users: Unlimited (WordPress users) | | Gravity Forms | Nonprofit | Not listed | $129/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: WordPress database (self-hosted), users: Unlimited (WordPress users) | | Cognito Forms | Individual (Free) | Free | Free | Yes | 14 days | forms: Unlimited, submissions: 100/month, storage: 100 MB, users: 1 | | Cognito Forms | Pro | $19/mo | $16/mo billed annually | forms: Unlimited, submissions: 2,000/month, storage: 1 GB, users: 2 | | Cognito Forms | Team | $39/mo | $33/mo billed annually | forms: Unlimited, submissions: 10,000/month, storage: 10 GB, users: 5 | | Cognito Forms | Enterprise | $129/mo | $109/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: 100 GB, users: 20 | | Typeform | Free | Free | Free | Yes | No | forms: 10, submissions: 10/month, users: 1 | | Typeform | Basic | $39/mo | $28/mo billed annually | forms: Unlimited, submissions: 100/month, users: 1 | | Typeform | Plus | $79/mo | $56/mo billed annually | forms: Unlimited, submissions: 1,000/month, users: 3 | | Typeform | Business | $129/mo | $91/mo billed annually | forms: Unlimited, submissions: 10,000/month, users: 5 | | Typeform | Growth Flow | $379/mo | $266/mo billed annually | forms: Unlimited, submissions: Expanded, users: Expanded | | Typeform | Talent | $169/mo | $119/mo billed annually | forms: Unlimited, users: HR teams | | WPForms | Lite (Free) | Free | Free | Yes | 14 days | forms: Unlimited, submissions: Unlimited, users: Unlimited | | WPForms | Basic | Not listed | $8.25/mo billed annually | forms: Unlimited, submissions: Unlimited, users: Unlimited | | WPForms | Plus | Not listed | $16.58/mo billed annually | forms: Unlimited, submissions: Unlimited, users: Unlimited | | WPForms | Pro | Not listed | $33.25/mo billed annually | forms: Unlimited, submissions: Unlimited, users: Unlimited | | WPForms | Elite | Not listed | $49.92/mo billed annually | forms: Unlimited, submissions: Unlimited, users: Unlimited | | HubSpot Forms | Free | Free | Free | Yes | 14 days | forms: Unlimited, submissions: Unlimited, users: 2 | | HubSpot Forms | Marketing Hub Starter | $20/mo | $20/mo billed annually | forms: Unlimited, submissions: Unlimited, users: Per seat | | HubSpot Forms | Marketing Hub Professional | $890/mo | $890/mo billed annually | forms: Unlimited, submissions: Unlimited, users: 3 included (additional seats extra) | | HubSpot Forms | Marketing Hub Enterprise | $3600/mo | $3600/mo billed annually | forms: Unlimited, submissions: Unlimited, users: 5 included (additional seats extra) | ## User Ratings Paperform 4.82 / 5 (498 reviews) G2 4.8 (78) Capterra 4.8 (104) GetApp 4.9 (104) Trustpilot 4.8 (212) WPForms 4.79 / 5 (15,911 reviews) WordPress.org 4.8 (14,337) G2 4.7 (969) Capterra 4.3 (26) Trustpilot 4.7 (579) Jotform 4.7 / 5 (10,488 reviews) G2 4.7 (4,849) Capterra 4.7 (2,891) GetApp 4.7 (2,748) Gravity Forms 4.63 / 5 (518 reviews) G2 4.7 (240) Capterra 4.6 (91) GetApp 4.6 (90) Trustpilot 4.5 (97) Typeform 4.63 / 5 (2,872 reviews) G2 4.5 (969) Capterra 4.7 (967) GetApp 4.7 (936) HubSpot Forms 4.42 / 5 (17,760 reviews) G2 4.4 (13,346) Capterra 4.5 (4,414) Cognito Forms 4.24 / 5 (740 reviews) G2 4.6 (84) Capterra 4.7 (182) Trustpilot 4 (474) ## How We Evaluated We scored each tool on the dimensions that decide whether a form earns its place on a store. **Payments:** how many gateways, and does it support subscriptions and coupons? Paperform leads with five gateways and full recurring billing; Typeform and HubSpot are Stripe-only. **eCommerce:** real products and inventory, or a lone payment field? Only Paperform and Jotform offer genuine product-and-inventory order forms. **Integrations and API:** Paperform's 2,000+ native integrations plus Zapier and Make let submissions flow into Shopify, your CRM, and email; Typeform, HubSpot, and 123FormBuilder offer a native Shopify connector geared mainly to lead sync. **Conditional logic:** every tool here supports it, but Paperform's Excel-style calculations extend it to live pricing, discounts, and tax. **Compliance:** Paperform is SOC 2 Type II and GDPR compliant; Jotform and Cognito Forms add HIPAA for stores handling health data. **Deployment:** we favored hosted, embeddable tools over WordPress-only plugins like Gravity Forms and WPForms that can't run on a Shopify store directly. For more options beyond the Shopify angle, see our [complete list of the best form builders](/form-builders/best-form-builders/), or the [best form builders for small businesses](/form-builders/best-form-builders-for-small-businesses/). ## Frequently Asked Questions Can a form builder accept payments on a Shopify store without going through Shopify Checkout? Yes. A form builder collects payment through its own connected gateway, separate from Shopify's native checkout. That's exactly what you want for things Shopify Checkout doesn't handle well: custom-quote orders, deposits, pre-orders for out-of-stock items, donations, event tickets, and service bookings. **Paperform** processes these through Stripe, PayPal, Square, or Braintree directly inside the form, and its calculation engine can apply shipping, discounts, and tax to the total before the customer pays. You embed the form in a Shopify page or theme block, and the order lives in Paperform alongside the customer's other answers. Which form builder is best for building a custom order or pre-order form for a Shopify product? **Paperform** is the strongest fit because it has a real eCommerce engine, with products that have inventory limits, quantity selectors, subscriptions, coupon codes, and live tax/shipping calculations, rather than a single payment field bolted onto a contact form. That lets you build a made-to-order, bundle, or wholesale order form that calculates a running total as the customer chooses options, something Shopify's product pages can't do natively. **Jotform** can also build order forms with inventory, but its editor is heavier to work in. **Typeform** and most native Shopify form apps only capture a contact or lead; they don't sell products. Do I need a Shopify app to embed a form on my store, or can I embed any form builder? You don't need a dedicated Shopify app. Any modern form builder gives you an embed snippet (an inline iframe or script) that drops into a Shopify page, blog post, or theme section through the theme editor's custom-HTML block, or you can link out to a hosted form on its own URL. Native Shopify form apps install directly into the admin and theme, which is convenient for simple contact forms, but it locks you into that app's design and feature set. A standalone builder like **Paperform** trades a one-click install for far more control over branding, logic, and payments, and the same form can be reused on a custom domain or in email campaigns. How do form submissions get from a form builder into Shopify or my store tools? Through integrations. **Paperform** connects to 2,000+ tools natively and to Shopify (plus your CRM, email platform, accounting, and fulfillment tools) via Zapier and Make's 4,000+ Zaps, so a submission can create a Shopify customer, add a tag, trigger an email flow, or log a row in a sheet automatically. **Typeform**, **HubSpot Forms**, and **123FormBuilder** list a native Shopify connector, which is useful mainly for syncing leads into a customer list. If your priority is pushing order or lead data into a wider stack rather than into Shopify alone, integration breadth matters more than a single native connector. Is Gravity Forms or WPForms usable on a Shopify store? Only indirectly. Both are WordPress plugins, not standalone apps, so they run inside a self-hosted WordPress site and can't be installed on Shopify. They're relevant only if you run a separate WordPress blog or microsite alongside your Shopify store and want a form there. For forms that live on the Shopify store itself, you need a hosted, embeddable builder. This is the main reason **Paperform** outranks them for Shopify specifically: it embeds anywhere and isn't tied to a CMS. Is Paperform a stable company to build my store forms on? Paperform launched in 2016 and is bootstrapped and profitable, with no outside investors pushing for an acquisition or a pivot. It has processed over $173M in payments for 500,000+ businesses and holds SOC 2 Type II and GDPR compliance. For a store owner, that independence matters: a self-funded vendor that answers to its customers rather than a board is less likely to be sold, sunset, or repriced overnight. If HIPAA-grade healthcare compliance is a requirement, note that Paperform is not HIPAA-compliant; **Jotform** and **Cognito Forms** are the options to look at there. ## Sources & References 1. [6 Best Form Builder Apps for Shopify](https://www.delightchat.io/best-shopify-apps/form-builder) — DelightChat, 2026 2. [Best Forms Apps For 2026 — Shopify App Store](https://apps.shopify.com/categories/store-design-notifications-forms/all) — Shopify App Store, 2026 3. [6 Best Form Builders for Shopify — Reviews](https://www.mightyforms.com/blog/6-best-form-builders-for-shopify-2024-reviews) — MightyForms, 2024 Last updated June 26, 2026 ## Ready to try Paperform? Create beautiful forms, payment pages, and workflows — no code required.