---
title: Best Form Builders for Agencies in 2026 | Paperform
description: "Form builders for agencies compared: white-labeling, multi-client management, branding flexibility, and pricing models. Find the right tool for your agency in 2026."
url: "https://paperform.co/form-builders/best-form-builders-for-agencies"
type: static
generatedAt: "2026-04-10T01:07:33.661Z"
---

![](/images/og/form-builders/best-form-builders-for-agencies.png)

# Best Form Builders for Agencies in 2026

Agencies face a unique form-builder challenge: the tool needs to serve multiple clients with different brands, different requirements, and different platforms — without multiplying costs per client. The ideal agency form builder combines white-labeling, custom domain support, flexible branding, and a pricing model that doesn't penalise you for having more clients.

We evaluated form builders through the agency lens: **multi-client management** (can you run 20 clients from one account?), **branding flexibility** (does it look like your client's brand, not yours?), **platform versatility** (WordPress, Shopify, static sites, standalone pages), and **pricing structure** (flat-rate vs. per-client vs. per-user).

| Feature | Paperform | Typeform | Jotform | Gravity Forms | Formstack | Cognito Forms | WPForms | involve.me |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Design & Customization |
| Template gallery | 30,000+ | 1,500+ | 20,000+ (starter) | Yes  Basic | Yes  forms | Yes | Yes  pro | Yes |
| Unsplash and Giphy integration | Yes | Yes | No | No | No | No | No | No |
| Image editor | Yes | No | No | No | No | No | No | No |
| Adobe Creative Cloud | Yes | No | No | No | No | No | No | No |
| Language translation | Yes | Yes  basic | Yes  starter | Yes  Basic | No | Yes  pro | Yes  basic | Yes |
| Collaboration |
| Advanced permissions & admin | Yes  enterprise | Yes  enterprise | Yes  enterprise | No | Yes  enterprise | Yes  enterprise | Yes  elite | Yes  enterprise |
| Form sharing (templates) | Yes | Yes | No | Yes  Basic | Yes  forms | Yes | Yes  basic | Yes |
| Spaces and tag management | Yes | No | No | No | Yes  forms | No | No | No |
| Workspace organization | No | Yes | No | No | No | No | No | No |
| Form sharing | No | No | Yes  starter | No | No | No | No | No |
| Integrations & API |
| Native integrations | 2,000+ | 120+ (basic) | 150+ (starter) | No | No | No | No | No |
| Make (Integromat) | Yes | Yes  basic | No | No | No | Yes | Yes  pro | No |
| Standard API | Yes  pro | No | No | Yes  Basic | Yes  forms | No | No | Yes  business |
| Business API | Yes  business | No | No | No | Yes  enterprise | No | No | No |
| oEmbed support | Yes | No | No | No | No | Yes | No | No |

## ![](/images/form-builders/paperform/logo.svg)
 #1 Paperform — One Account, Unlimited Clients, Flat Pricing

 ![Paperform](/images/form-builders/paperform/screenshot-homepage.png)

*Paperform's document-style editor produces client-ready forms that look like custom landing pages.*

Paperform's Agency plan ($49/month) includes unlimited forms, unlimited submissions, and no per-client or per-seat pricing — a flat rate that doesn't punish growth. Each form gets its own branding (colours, fonts, logos, custom domains), its own payment gateway configuration, and its own success page, so client projects stay separate without needing separate accounts.

The document-style editor is particularly valuable for agencies because the forms it produces don't look like generic form widgets — they look like designed landing pages. Clients who previously needed a separate form tool, payment page, and landing page builder can get all three from a single Paperform. The Excel-style calculation engine handles client-specific pricing logic (dynamic quotes, discount codes, package calculations) that would otherwise require custom development. Embed forms on any platform — WordPress, Shopify, Webflow, Squarespace, or standalone.

 - **Best for:** Multi-client agencies that need versatile, brandable forms across any platform
 - **Agency advantage:** Flat $49/month covers unlimited clients — no per-seat or per-form scaling
 - **Watch out for:** No built-in client portal or team permission granularity beyond basic roles

## ![](/images/form-builders/gravity-forms/logo.png)
 #2 Gravity Forms — The WordPress Agency Standard

 ![Gravity Forms](/images/form-builders/gravity-forms/screenshot-homepage.png)

*Gravity Forms has been the WordPress agency workhorse since 2008 — deep, extensible, and invisible to end users.*

For WordPress-focused agencies, Gravity Forms is the form layer that clients never notice — because it inherits their theme styling and behaves like a native part of the site. The Elite license ($259/year for unlimited sites) makes it cost-effective for agencies managing dozens of WordPress installations. The add-on ecosystem covers payments, CRM connections, user registration, quizzes, and post creation.

Developer hooks and filters make Gravity Forms the most customisable option for agencies that write code as part of their deliverables. Custom field types, custom notifications, and database-level integrations are all possible. The limitation is scope: it only works within WordPress. Agencies that also handle Shopify, Webflow, or standalone landing pages need a second tool. See [Gravity Forms alternatives](/form-builders/gravity-forms-alternatives/).

 - **Best for:** WordPress development agencies building complex client sites
 - **Agency advantage:** $259/year for unlimited WordPress sites; forms inherit client themes natively
 - **Watch out for:** WordPress only; no standalone form URLs; requires developer comfort for advanced use

## ![](/images/form-builders/typeform/logo.png)
 #3 Typeform — Premium Client-Facing Experience

When a client demands the most visually impressive form experience, Typeform delivers. The conversational format is recognisable — which cuts both ways for agencies. Clients in design-forward industries (fashion, hospitality, tech) appreciate the polish. But the format is so distinctive that it can feel more like "a Typeform" than "the client's form."

The pricing model is challenging for agencies. Per-workspace pricing means each client's forms either share your account (messy) or each client gets their own Typeform subscription (expensive). There's no agency-friendly licensing tier. Payments require the $83/month Business plan per workspace. For agencies managing 5+ clients, the cost quickly exceeds flat-rate alternatives. See [Typeform alternatives](/form-builders/typeform-alternatives/).

 - **Best for:** Agencies where form design quality is the primary deliverable
 - **Agency advantage:** The most visually polished form experience for brand-conscious clients
 - **Watch out for:** Per-workspace pricing scales poorly; the format is recognisably Typeform; payments are $83/mo per workspace

## ![](/images/form-builders/jotform/logo.png)
 #4 Jotform — Template Volume for Fast Client Delivery

For agencies that need to ship fast, Jotform's 20,000+ template library means you can find a starting point for almost any client brief — restaurant reservation, medical intake, real estate inquiry, event registration — and customise from there. Team workspaces on paid plans help separate client projects, and the enterprise tier adds white-labeling.

The trade-off is that Jotform forms have a particular look that's hard to fully customise away from. Clients who want a completely bespoke feel will notice the Jotform DNA. Per-user pricing on team and enterprise plans also makes it less cost-efficient than flat-rate alternatives for larger agencies.

 - **Best for:** Agencies that prioritise delivery speed over design customisation
 - **Agency advantage:** 20,000+ templates accelerate initial client builds
 - **Watch out for:** Per-user pricing; forms have a recognisable Jotform aesthetic; branding on lower tiers

### Niche Agency Options

**Formstack** — Useful for agencies delivering enterprise-grade document workflows (forms + PDFs + e-signatures) to larger clients. The pricing ($83+/month) and compliance certifications (SOC 2, HIPAA) justify the cost for regulated-industry clients.

**WPForms** — The lighter-weight WordPress alternative to Gravity Forms. Better for agencies handling simpler WordPress sites where the client needs to manage forms independently.

**involve.me** — Targets lead generation funnels with interactive calculators, quizzes, and payment collection. Niche but useful for agencies focused on conversion optimisation.

## Full Feature Comparison

| Feature | Paperform | Typeform | Jotform | Gravity Forms | Formstack | Cognito Forms | WPForms | involve.me |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Form Building |
| Document-style editor | Yes | No | No | No | No | No | No | No |
| AI form creation | Yes | Yes | Yes  starter | No | Yes  forms | No | Yes  basic | Yes  starter |
| Field types | 26+ | 20+ | 30+ (starter) | No | 15 | 20+ | Yes  basic | Yes |
| File uploads | Yes | Yes  basic | Yes  starter | No | No | Yes | No | No |
| Multi-page forms | Yes | Yes  basic | Yes  starter | Yes  Basic | Yes  forms | Yes | Yes  basic | Yes |
| Guided mode (one question at a time) | Yes | Yes | Yes  starter | Yes  Elite | Yes  forms | No | Yes  pro | Yes |
| Conditional logic | Yes | Yes  basic | Yes  starter | Yes  Basic | Yes  forms | Yes | Yes  basic | Yes  starter |
| Calculations field | Yes  essentials | Yes  plus | Yes  starter | Yes  Basic | Yes  forms | Yes | Yes  pro | Yes  starter |
| AI calculations assistant | Yes  essentials | No | No | No | No | No | No | No |
| Scoring | Yes  essentials | Yes  plus | Yes  starter | Yes  Elite | No | Yes | Yes  pro | Yes  starter |
| Answer piping | Yes | Yes  basic | Yes  starter | Yes  Basic | Yes  forms | Yes | No | Yes  starter |
| Pre-filling and hidden fields | Yes  essentials | Yes  basic | Yes  starter | Yes  Basic | Yes  forms | Yes | Yes  basic | Yes  pro |
| Save and resume | Yes | No | Yes  starter | Yes  Basic | Yes  forms | Yes  pro | Yes  pro | No |
| Auto-close by number | Yes  essentials | Yes  basic | Yes  starter | No | No | Yes | Yes  basic | No |
| Auto-close by date | Yes  pro | Yes  basic | Yes  starter | No | No | Yes | Yes  basic | No |
| Appointment/booking field | Yes | Yes  basic | Yes  starter | No | No | No | No | Yes  starter |
| Signature field | Yes | No | Yes  starter | Yes  Elite | Yes  suite | Yes  team | Yes  pro | Yes  business |
| Color picker field | Yes | No | No | No | No | No | No | No |
| API-powered dropdowns | Yes  business | No | No | No | Yes  forms | Yes | No | No |
| Google address search | Yes  business | No | No | No | No | Yes | Yes  pro | No |
| AI follow-up questions | No | Yes  business | No | No | No | No | No | No |
| Video questions | No | Yes  basic | No | No | No | No | No | No |
| Drag-and-drop builder | No | No | Yes  starter | Yes  Basic | Yes  forms | No | No | No |
| Form widgets | No | No | Yes  starter | No | No | No | No | No |
| Template gallery | No | No | 20,000+ (starter) | No | No | No | No | No |
| 30+ field types | No | No | No | Yes  Basic | No | No | No | No |
| Payments |
| Stripe payments | Yes | Yes  basic | Yes  starter | Yes  Pro | Yes  forms | Yes | Yes  pro | Yes  starter |
| PayPal payments | Yes | No | Yes  starter | Yes  Pro | Yes  forms | Yes  team | Yes  pro | No |
| Square payments | Yes | No | Yes  starter | Yes  Pro | No | Yes  team | Yes  pro | No |
| Braintree payments | Yes | No | Yes  starter | No | No | No | No | No |
| Google Pay | Yes | No | Yes  starter | Yes  Pro | No | No | No | No |
| Product sales (eCommerce) | Yes  essentials | No | Yes  starter | Yes  Basic | No | Yes | No | No |
| Subscriptions | Yes  essentials | Yes  basic | Yes  starter | Yes  Pro | No | No | Yes  pro | Yes  starter |
| Coupons and discounts | Yes  essentials | No | Yes  starter | Yes  Elite | Yes  forms | Yes | Yes  pro | Yes |
| Custom pricing rules | Yes  essentials | No | Yes  starter | No | Yes  forms | Yes | Yes  pro | Yes  starter |
| Tax calculations | Yes | No | Yes  starter | No | No | Yes | No | No |
| Quotes/invoices | Yes | No | No | No | No | Yes  team | No | No |
| Refunds | Yes | No | No | Yes  Pro | No | No | No | No |
| 3D Secure | Yes | Yes  basic | No | Yes  Pro | No | No | No | No |
| 40+ payment gateways | No | No | Yes  starter | No | No | No | No | No |
| No transaction fees | No | No | Yes  starter | No | No | No | No | No |
| Design & Customization |
| Template gallery | 30,000+ | 1,500+ | 20,000+ (starter) | Yes  Basic | Yes  forms | Yes | Yes  pro | Yes |
| Rich media (images, GIFs, videos) | Yes | Yes | Yes  starter | Yes  Basic | Yes  forms | Yes | Yes  basic | Yes |
| Unsplash and Giphy integration | Yes | Yes | No | No | No | No | No | No |
| Image editor | Yes | No | No | No | No | No | No | No |
| Adobe Creative Cloud | Yes | No | No | No | No | No | No | No |
| Language translation | Yes | Yes  basic | Yes  starter | Yes  Basic | No | Yes  pro | Yes  basic | Yes |
| Advanced theming | Yes  pro | Yes  plus | Yes  starter | Yes  Basic | Yes  forms | Yes  pro | Yes  basic | Yes |
| Custom form URL | Yes  pro | Yes  plus | No | No | Yes  forms | No | Yes  pro | Yes  starter |
| Custom domains | Yes  pro | No | Yes  enterprise | No | Yes  forms | No | Yes  basic | Yes  starter |
| Custom HTML & CSS | Yes  pro | Yes  business | Yes  starter | Yes  Basic | Yes  forms | Yes  pro | Yes  basic | Yes  business |
| Remove branding | Yes  pro | Yes  plus | Yes  bronze | Yes  Basic | Yes  forms | Yes  pro | Yes  basic | Yes  pro |
| Custom email domains | Yes  business | No | No | Yes  Elite | No | No | No | Yes  pro |
| Form themes | No | No | Yes  starter | No | No | No | No | No |
| Analytics |
| Submission results and reports | Yes | Yes | Yes  starter | Yes  Basic | Yes  forms | Yes | Yes  basic | Yes |
| AI report insights | Yes  pro | Yes  business | No | No | No | No | No | Yes  starter |
| Paperform analytics | Yes  pro | No | No | No | Yes  forms | No | No | Yes  pro |
| Drop-off analysis | Yes  pro | Yes  business | No | No | No | No | No | No |
| Google Analytics & Facebook Pixel | Yes  essentials | Yes  basic | No | Yes  Elite | Yes  forms | Yes  pro | No | Yes |
| Custom analytics scripts | Yes  pro | Yes  basic | No | Yes  Basic | No | No | No | Yes  pro |
| Partial submissions | Yes  pro | Yes  plus | No | Yes  Elite | Yes  forms | No | Yes  pro | Yes  pro |
| Form analytics | No | No | Yes  starter | No | No | No | No | No |
| Google Analytics integration | No | No | Yes  starter | No | No | No | No | No |
| Collaboration |
| Multi-user accounts | Yes  pro | Yes  plus | Yes  bronze | Yes  Basic | Yes  forms | Yes  pro | Yes  basic | Yes  pro |
| User permissions and management | Yes  pro | Yes  plus | Yes  enterprise | Yes  Basic | Yes  forms | Yes  team | Yes  pro | Yes  pro |
| Advanced permissions & admin | Yes  enterprise | Yes  enterprise | Yes  enterprise | No | Yes  enterprise | Yes  enterprise | Yes  elite | Yes  enterprise |
| Form sharing (templates) | Yes | Yes | No | Yes  Basic | Yes  forms | Yes | Yes  basic | Yes |
| Spaces and tag management | Yes | No | No | No | Yes  forms | No | No | No |
| Workspace organization | No | Yes | No | No | No | No | No | No |
| Form sharing | No | No | Yes  starter | No | No | No | No | No |
| Assign forms | No | No | Yes  enterprise | No | No | No | No | No |
| Security |
| SOC 2 Type II | Yes | Yes | Yes  enterprise | No | No | No | No | Yes |
| GDPR compliant | Yes | Yes | Yes  starter | Yes  Basic | Yes  forms | Yes | Yes  basic | Yes |
| SSL encryption | Yes | Yes | Yes  starter | Yes  Basic | Yes  forms | Yes | Yes  basic | Yes |
| Two-factor authentication | Yes | Yes | Yes  starter | No | Yes  forms | Yes | No | Yes |
| Enforce 2FA for all users | Yes  business | No | No | No | Yes  enterprise | No | No | No |
| SSO (SAML) | Yes  business | Yes  enterprise | Yes  enterprise | No | Yes  enterprise | Yes  enterprise | No | Yes  enterprise |
| reCAPTCHA | Yes | Yes  business | Yes  starter | Yes  Basic | Yes  forms | Yes | Yes  basic | No |
| Local data residency | Yes  enterprise | No | No | Yes  Basic | No | No | Yes | No |
| Custom S3 storage (BYO) | Yes  business | No | No | No | No | No | No | No |
| HIPAA compliant | No | Yes  enterprise | Yes  gold | No | No | No | No | No |
| ISO 27001 | No | Yes | No | No | No | No | No | No |
| PCI DSS | No | Yes | Yes  starter | No | No | No | No | No |
| 256-bit SSL | No | No | Yes  starter | No | No | No | No | No |
| Data residency | No | No | Yes  enterprise | No | No | No | No | No |
| Form encryption | No | No | Yes  starter | No | No | No | No | No |
| Custom S3 storage | No | No | No | No | No | No | No | No |
| Integrations & API |
| Native integrations | 2,000+ | 120+ (basic) | 150+ (starter) | No | No | No | No | No |
| Zapier | Yes | Yes  basic | Yes  starter | Yes  Pro | Yes  forms | Yes | Yes  pro | Yes  starter |
| Make (Integromat) | Yes | Yes  basic | No | No | No | Yes | Yes  pro | No |
| Webhooks | Yes  pro | Yes  basic | Yes  starter | Yes  Elite | Yes  forms | Yes | Yes  elite | Yes  business |
| Standard API | Yes  pro | No | No | Yes  Basic | Yes  forms | No | No | Yes  business |
| Business API | Yes  business | No | No | No | Yes  enterprise | No | No | No |
| WordPress plugin | Yes | Yes | Yes  starter | Yes  Basic | Yes  forms | Yes | Yes | Yes |
| oEmbed support | Yes | No | No | No | No | Yes | No | No |
| API | No | Yes  basic | Yes  starter | No | No | No | No | No |
| Embed options | No | Yes | Yes  starter | No | No | No | No | No |
| Salesforce AppExchange | No | No | Yes  starter | No | No | No | No | No |
| Mobile apps | No | No | Yes  starter | No | No | No | No | No |
| 50+ official add-ons | No | No | No | Yes  Basic | No | No | No | No |
| Stepper workflow automation | No | No | No | No | No | No | No | No |
| 2000+ integrations | No | No | No | No | No | No | Yes  pro | No |
| Additional Products |
| Jotform Tables | No | No | Yes  starter | No | No | No | No | No |
| Jotform Sign | No | No | Yes  starter | No | No | No | No | No |
| Jotform Apps | No | No | Yes  starter | No | No | No | No | No |
| Jotform Workflows | No | No | Yes  starter | No | No | No | No | No |
| Jotform Report Builder | No | No | Yes  starter | No | No | No | No | No |
| Jotform AI Agents | No | No | Yes  starter | No | No | No | No | No |
| Jotform Store Builder | No | No | Yes  starter | No | No | No | No | No |

## Pricing Comparison

Agency pricing models vary — flat rate, per-user, per-site. This comparison helps you calculate total cost across your client base.
  ComparevsWith
#### Paperform
Free plan14 days trialFreeFreeforms: Unlimitedsubmissions: 30/monthstorage: 100 submissionsusers: 1file uploads: 100 MBEssentials$29/mo$24/mo billed annuallyforms: Unlimitedsubmissions: 100/monthstorage: 1,000 submissionsusers: 1file uploads: 1 GBPro$59/mo$49/mo billed annuallyforms: Unlimitedsubmissions: 1,000/monthstorage: 10,000 submissionsusers: 3file uploads: 10 GBBusiness$129/mo$99/mo billed annuallyforms: Unlimitedsubmissions: 10,000/monthstorage: 100,000 submissionsusers: 5file uploads: 100 GBVerified 2026-03-21
#### Typeform
Free planFreeFreeforms: 10submissions: 10/monthusers: 1Basic$39/mo$28/mo billed annuallyforms: Unlimitedsubmissions: 100/monthusers: 1Plus$79/mo$56/mo billed annuallyforms: Unlimitedsubmissions: 1,000/monthusers: 3Business$129/mo$91/mo billed annuallyforms: Unlimitedsubmissions: 10,000/monthusers: 5Growth Pro$379/mo$266/mo billed annuallyforms: Unlimitedsubmissions: Expandedusers: ExpandedVerified 2026-03-21
| Product | Plan | Monthly Price | Annual Price (per month) | Free Plan | Free Trial | Limits |
| --- | --- | --- | --- | --- | --- | --- |
| Paperform | Free | Free | Free | Yes | 14 days | forms: Unlimited, submissions: 30/month, storage: 100 submissions, users: 1, file uploads: 100 MB |
| Paperform | Essentials | $29/mo | $24/mo billed annually | forms: Unlimited, submissions: 100/month, storage: 1,000 submissions, users: 1, file uploads: 1 GB |
| Paperform | Pro | $59/mo | $49/mo billed annually | forms: Unlimited, submissions: 1,000/month, storage: 10,000 submissions, users: 3, file uploads: 10 GB |
| Paperform | Business | $129/mo | $99/mo billed annually | forms: Unlimited, submissions: 10,000/month, storage: 100,000 submissions, users: 5, file uploads: 100 GB |
| Typeform | Free | Free | Free | Yes | No | forms: 10, submissions: 10/month, users: 1 |
| Typeform | Basic | $39/mo | $28/mo billed annually | forms: Unlimited, submissions: 100/month, users: 1 |
| Typeform | Plus | $79/mo | $56/mo billed annually | forms: Unlimited, submissions: 1,000/month, users: 3 |
| Typeform | Business | $129/mo | $91/mo billed annually | forms: Unlimited, submissions: 10,000/month, users: 5 |
| Typeform | Growth Pro | $379/mo | $266/mo billed annually | forms: Unlimited, submissions: Expanded, users: Expanded |
| Jotform | Starter | Free | Free | Yes | No | forms: 5, submissions: 100/month, storage: 100 MB, users: 1 |
| Jotform | Bronze | $39/mo | $34/mo billed annually | forms: 25, submissions: 1,000/month, storage: 1 GB, users: 1 |
| Jotform | Silver | $49/mo | $39/mo billed annually | forms: 50, submissions: 2,500/month, storage: 10 GB, users: 1 |
| Jotform | Gold | $129/mo | $99/mo billed annually | forms: 100, submissions: 10,000/month, storage: 100 GB, users: 1 |
| Gravity Forms | Basic | Not listed | $59/mo billed annually | No | 14 days | forms: Unlimited, submissions: Unlimited, storage: WordPress database (self-hosted), users: Unlimited (WordPress users) |
| Gravity Forms | Pro | Not listed | $159/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: WordPress database (self-hosted), users: Unlimited (WordPress users) |
| Gravity Forms | Elite | Not listed | $259/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: WordPress database (self-hosted), users: Unlimited (WordPress users) |
| Gravity Forms | Nonprofit | Not listed | $129/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: WordPress database (self-hosted), users: Unlimited (WordPress users) |
| Formstack | Forms | $99/mo | $83/mo billed annually | No | 14 days | forms: 25, submissions: 1,000/form, storage: 2 GB, users: 1, file uploads: 2 GB |
| Formstack | Suite | $299/mo | $250/mo billed annually | forms: 100, submissions: 5,000/form, storage: 10 GB, users: 3, file uploads: 10 GB |
| Cognito Forms | Individual (Free) | Free | Free | Yes | 14 days | forms: Unlimited, submissions: 100/month, storage: 100 MB, users: 1 |
| Cognito Forms | Pro | $19/mo | $16/mo billed annually | forms: Unlimited, submissions: 2,000/month, storage: 1 GB, users: 2 |
| Cognito Forms | Team | $39/mo | $33/mo billed annually | forms: Unlimited, submissions: 10,000/month, storage: 10 GB, users: 5 |
| Cognito Forms | Enterprise | $129/mo | $109/mo billed annually | forms: Unlimited, submissions: Unlimited, storage: 100 GB, users: 20 |
| WPForms | Lite (Free) | Free | Free | Yes | 14 days | forms: Unlimited, submissions: Unlimited, users: Unlimited |
| WPForms | Basic | Not listed | $4.13/mo billed annually | forms: Unlimited, submissions: Unlimited, users: Unlimited |
| WPForms | Plus | Not listed | $8.29/mo billed annually | forms: Unlimited, submissions: Unlimited, users: Unlimited |
| WPForms | Pro | Not listed | $16.63/mo billed annually | forms: Unlimited, submissions: Unlimited, users: Unlimited |
| WPForms | Elite | Not listed | $24.96/mo billed annually | forms: Unlimited, submissions: Unlimited, users: Unlimited |
| involve.me | Free | Free | Free | Yes | 14 days | forms: Unlimited (draft), submissions: 50/month, users: 1 |
| involve.me | Starter | $49/mo | $29/mo billed annually | forms: 5 live funnels, submissions: 1,000/month, users: 1 |
| involve.me | Pro | $99/mo | $59/mo billed annually | forms: 15 live funnels, submissions: 5,000/month, users: 3 |
| involve.me | Business | $199/mo | $129/mo billed annually | forms: 30 live funnels, submissions: 15,000/month, users: 5 |

## User Ratings
    Paperform  4.82 / 5 (498 reviews)        G2  4.8 (78)   Capterra  4.8 (104)   GetApp  4.9 (104)   Trustpilot  4.8 (212)      WPForms  4.8 / 5 (13,542 reviews)        WordPress.org  4.8 (13,431)   G2  4.5 (85)   Capterra  4.3 (26)      Jotform  4.7 / 5 (10,352 reviews)        G2  4.7 (4,849)   Capterra  4.7 (2,755)   GetApp  4.7 (2,748)      Typeform  4.63 / 5 (2,835 reviews)        G2  4.5 (969)   Capterra  4.7 (930)   GetApp  4.7 (936)      Gravity Forms  4.63 / 5 (515 reviews)        G2  4.7 (240)   Capterra  4.6 (89)   GetApp  4.6 (89)   Trustpilot  4.5 (97)      involve.me  4.61 / 5 (175 reviews)        G2  4.7 (100)   Capterra  4.5 (75)      Formstack  4.4 / 5 (1,218 reviews)        G2  4.5 (1,075)   Capterra  4 (120)   Trustpilot  1.6 (23)      Cognito Forms  4.19 / 5 (693 reviews)        G2  4.6 (84)   Capterra  4.6 (135)   Trustpilot  4 (474)
## Frequently Asked Questions

Which form builder is best for managing forms across multiple clients?

**Paperform** handles multi-client work well because each form can have its own branding, custom domain, and payment gateway — you don't need separate accounts per client. The Agency plan ($49/month) includes unlimited forms and submissions with no per-client pricing. **Jotform** offers team workspaces and white-labeling on enterprise plans, but costs scale per user. **Gravity Forms** licenses are per-site, so agencies managing many WordPress sites need Elite licenses ($259/year for unlimited sites).

Can I white-label forms for my agency clients?

**Paperform** removes all platform branding on paid plans and supports custom domains, so forms appear fully client-branded. **Typeform** removes branding on paid plans but the conversational format is distinctly Typeform — clients may recognise it. **Jotform** offers white-labeling on enterprise plans. **Gravity Forms** naturally inherits the client's WordPress theme, making it invisible as a third-party tool. For agencies, the key question is whether forms need to live on the client's domain (Gravity Forms, embedded Paperform) or on standalone URLs (Paperform, Typeform).

How do agencies typically charge clients for form building?

Common models: **project-based** (one-time fee for form design and setup, client owns the form account), **retainer** (ongoing form management and optimisation included in monthly retainer), or **platform-included** (agency uses its own Paperform/Jotform account and includes form hosting in service packages). The platform-included model works best with flat-rate tools like Paperform ($49/month covers all clients) rather than per-user tools where costs scale with team size.

What's the best form builder for a WordPress development agency?

**Gravity Forms** for complex projects — its add-on ecosystem and developer hooks support advanced customisation that clients expect from a custom WordPress build. **WPForms** for simpler client sites where the client may need to edit forms themselves — its drag-and-drop interface requires less training. For agencies that also handle non-WordPress projects, adding **Paperform** covers Shopify, Squarespace, static sites, and standalone landing pages without switching tools.

Should an agency use one form builder for all clients?

Ideally yes — standardisation reduces training, speeds delivery, and simplifies support. **Paperform** is the most versatile single choice because it works across any website platform (embedded or standalone), handles payments, includes e-signatures, and produces forms polished enough for brand-conscious clients. The exception is WordPress-only agencies, where **Gravity Forms** integrates more natively. If you serve mixed platforms, Paperform as the default with Gravity Forms for WordPress-heavy projects covers nearly every scenario.

## Sources & References

 1. [Best Online Form Builder to Use in 2026 — Top 20 Tools](https://www.emailtooltester.com/en/blog/best-online-form-builder/) — EmailToolTester, 2026
2. [The 13 Best Online Form Builder Apps](https://zapier.com/blog/best-online-form-builder-software/) — Zapier, 2025

Last updated March 21, 2026

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