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OperationsAlly saves 30 mins per lead using Paperform and ActiveCampaign

Thanks to Zapier, you can connect Paperform with over 1000 apps. The possibilities might even be a little overwhelming to being with. So, we've been publishing some great use-cases to show you how to save time and make sales! A shining example is how OperationsAlly saves 30 minutes per new lead with one automation, connecting their Paperform forms with ActiveCampaign via Zapier.

about-ada-barlatt
Small Business Automation Expert, Dr. Ada Barlatt of OperationsAlly helps small business owners get clear on the technology they need to automate their business and get it up and running. Already an avid user of both Paperform and ActiveCampaign, Ada used Zapier to connect the two and make some magic happen.

Ada describes this integration as the core of her opt-in sequence. Through this integration OperationsAlly provides instant feedback to their leads, as the Paperform action is instantly triggered via Zapier. Paperform's custom confirmation pages take care of what the user sees on the front end, and on the back-end Zapier updates their ActiveCampaign CRM and Email List.

Zap-Step-by-Step

Why does she use these three?

"ActiveCampaign has nice forms I can create, but for my Automate Your Business Opt-in, I went with Paperform + Zapier + ActiveCampaign for a few reasons: I have much more flexibility to customize and personalize the form's display in Paperform compared to ActiveCampaign, I wanted to customize the text and the look and feel of the form, and Paperform is great for that; I loved that I could easily embed a video.

I also wanted to provide a recommendation based on the data submitted, to calculate the score, I used the Paperform Calculation feature. It was easy to implement the different paths using Paperform's Custom Confirmation Pages feature (and on my website I created a unique page for each outcome!)."

The "Instant" trigger in Zapier from Paperform made it a no-brainer; I could trigger the Zapier integration and subsequent ActiveCampaign automation right away.
Zap-Dashboard-Screenshot

But Ada says this Zap is just the beginning...

Within ActiveCampaign, I have an email sequence automation that is triggered by the Zap, so this connection in Zapier starts a whole chain of automated events! My Paperform + Zapier + ActiveCampaign Integration saves me tons of time, approximately 30 minutes per consultation - that's a huge amount of time over the week which I now use to create more content and work with clients. Every little bit counts. I think it's helpful to break down the small snippets of time that add up. I don't have to:

  • Repeat what it is that I do and how I can help in my consultations
  • Ask my potential clients what they do, or how they want to use automation in their business
  • Transfer the contact information and responses from Paperform into ActiveCampaign
  • Add the person to my Newsletter list
  • Add the person to my follow up automation
  • Remember to write and send follow up emails to people that have expressed interest but not signed up for a consultation
  • Provide examples of how to use automation in their business during a consultation
  • Explain how to use my automation calculator and why it is important

Ready to create your own forms with Paperform and set up a workflow with over 1000 apps? Get started here.

You can Check out OperationsAlly's form here

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