How to paywall your digital media with or without a website

Paywalls are a great way of capturing value from your consumers for your content. Whether you've written an e-book, done some premium research or want to market your band's latest album, a paywall can be an amazing way to capture emails or payments for your efforts.

What is a paywall?

A paywall is when you require your consumers to hand over something of value to you before they can access your content. There are lots of different uses for paywalls, here are a few ideas to get you started;

  • Selling access to an email course/drip campaign
  • Selling access to private communities (e.g. the Startup Chat slack group charges a €20 one-time fee)
  • Using market research to capture leads

I want one! How do I make it happen?

Regardless of whether you have a site or not, creating a paywall from scratch can be really painful. You need to handle creating a web form, integrating with a payment gateway, building a landing page and figure out how you're going to deliver the content.

Luckily, the Paperform Team has thought about that for you! Here's a quick rundown of how to make a simple paywall for my fictional book, "A Beginners Guide To Potato Farming".

You can view the final form here.

As a bonus, I've also embedded the paywall I built in the video below.

Embedding a Paperform form like this one is a simple as pasting a small script into your site.

In the example video, I deliver the e-book by sending an email using the Paperform platform's built-in email capabilities. However, you can trigger all kinds of behaviours on submission by using our Zapier integration.

There is nothing stopping you from adding a subscriber to a Mailchimp drip campaign or add a Trello card to your board for some other manual process.

Make your own Paywall by starting a free trial on the Paperform platform now.

Dean McPherson

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